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- catalog abstract ""Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--Jacket.".
- catalog alternative "Eight truths of marketing to women".
- catalog contributor b11554860.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--Jacket.".
- catalog description "Includes bibliographical references (p. [247]-250) and index.".
- catalog description "Introduction: EVEolution: What It Is, How It Works, Why Your Business Can't Survive Without It -- Connecting Your Female Consumers to Each Other Connects Them to Your Brand -- If You're Marketing to One of Her Lives You're Missing All the Others -- If She Has to Ask, It's Too Late -- Market to Her Peripheral Vision, and She Will See You in a Whole New Light -- Walk, Run, Go to Her, Secure Her Loyalty Forever -- This Generation of Women Consumers Will Lead You to the Next -- Co-Parenting Is the Best Way to Raise a Brand -- Everything Matters--You Can't Hide Behind Your Logo -- The Truths Can Set You Free: Revlon Reborn -- In Conclusion: Making the World Safe for EVEolution.".
- catalog extent "xxv, 272 p. :".
- catalog identifier "0786865237".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : Hyperion,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "658.8/34/0820973 21".
- catalog subject "HF5415.33.U6 P66 2000".
- catalog subject "Marketing United States.".
- catalog subject "Sex differences.".
- catalog subject "Women United States Attitudes.".
- catalog subject "Women consumers United States.".
- catalog tableOfContents "Introduction: EVEolution: What It Is, How It Works, Why Your Business Can't Survive Without It -- Connecting Your Female Consumers to Each Other Connects Them to Your Brand -- If You're Marketing to One of Her Lives You're Missing All the Others -- If She Has to Ask, It's Too Late -- Market to Her Peripheral Vision, and She Will See You in a Whole New Light -- Walk, Run, Go to Her, Secure Her Loyalty Forever -- This Generation of Women Consumers Will Lead You to the Next -- Co-Parenting Is the Best Way to Raise a Brand -- Everything Matters--You Can't Hide Behind Your Logo -- The Truths Can Set You Free: Revlon Reborn -- In Conclusion: Making the World Safe for EVEolution.".
- catalog title "EVEolution : the eight truths of marketing to women / Faith Popcorn and Lys Marigold.".
- catalog title "Eight truths of marketing to women".
- catalog type "text".