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• catalog abstract ""The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility." "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--Jacket.".
• catalog contributor b11580890.
• catalog contributor b11580891.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description ""The Future of Brands offers the insights of 25 international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to social commentators such as Will Hutton and Deepak Chopra, our contributors paint a compelling picture of the role of brands over the next 25 years and the factors influencing their success. Others represent more recently established brands such as Starbucks, as well as growth areas of the future." "The book includes interbrand's 1999 league table of the world's most valuable brands, and covers topics as diverse as the impact of the IT revolution, the informed consumer and the increasing importance of corporate responsbility." "It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--Jacket.".
• catalog description "Brands today vii -- Emerging trends xiv -- Twenty-Five Visions 1 -- Howard Schultz -- Starbucks Coffee Company 3 -- Karl-Heinz Kalbfell -- BMW Group 7 -- Will Hutton -- The Observer 11 -- Mike Clasper -- Procter & Gamble 15 -- Marieke van der Werf -- New Moon PR 19 -- Paul Smith -- Fashion designer 23 -- Thomas Carr -- Surf champion 27 -- Sepp Blatter -- FIFA 31 -- Rita Karakas -- Organisational development consultant 35 -- Geoff Lamb -- The World Bank 39 -- Steve Jones -- University College, London 43 -- San Jin Park -- Samsung Electronics 47 -- Patrick Gournay -- The Body Shop 51 -- Lynne Franks -- Communications consultant 55 -- Kyle Shannon -- Agency.com 59 -- Sir Michael Perry -- Centrica 63 -- Spike Lee -- Film maker 67 -- Lee Clow -- TBWA Worldwide 71 -- Sandra Dawson -- The Judge Institute 75 -- David Puttnam -- Enigma Productions 79 -- Graham Mackay -- South African Breweries 83 -- Jorge Cardenas -- National Federation of Coffee Growers of Colombia 87 -- Jo Harlow -- Reebok 91 -- Gary Lyon -- Consumer healthcare consultant 95 -- Deepak Chopra -- Chopra Center for Wellbeing 99 -- The future of brands 103 -- Ten observations on brand futures 104 -- The age of the leader brand 109.".
• catalog extent "xv, 112 p. :".
• catalog identifier "0814737668 (cl. : alk. paper)".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "New York : New York University Press,".
• catalog subject "658.8/27 21".
• catalog subject "Brand name products Case studies.".
• catalog subject "Brand name products Forecasting.".
• catalog subject "Branding (Marketing)".
• catalog subject "HD69.B7 F88 1999".
• catalog tableOfContents "Brands today vii -- Emerging trends xiv -- Twenty-Five Visions 1 -- Howard Schultz -- Starbucks Coffee Company 3 -- Karl-Heinz Kalbfell -- BMW Group 7 -- Will Hutton -- The Observer 11 -- Mike Clasper -- Procter & Gamble 15 -- Marieke van der Werf -- New Moon PR 19 -- Paul Smith -- Fashion designer 23 -- Thomas Carr -- Surf champion 27 -- Sepp Blatter -- FIFA 31 -- Rita Karakas -- Organisational development consultant 35 -- Geoff Lamb -- The World Bank 39 -- Steve Jones -- University College, London 43 -- San Jin Park -- Samsung Electronics 47 -- Patrick Gournay -- The Body Shop 51 -- Lynne Franks -- Communications consultant 55 -- Kyle Shannon -- Agency.com 59 -- Sir Michael Perry -- Centrica 63 -- Spike Lee -- Film maker 67 -- Lee Clow -- TBWA Worldwide 71 -- Sandra Dawson -- The Judge Institute 75 -- David Puttnam -- Enigma Productions 79 -- Graham Mackay -- South African Breweries 83 -- Jorge Cardenas -- National Federation of Coffee Growers of Colombia 87 -- Jo Harlow -- Reebok 91 -- Gary Lyon -- Consumer healthcare consultant 95 -- Deepak Chopra -- Chopra Center for Wellbeing 99 -- The future of brands 103 -- Ten observations on brand futures 104 -- The age of the leader brand 109.".
• catalog title "The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.".
• catalog type "Case studies. fast".
• catalog type "text".