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- catalog abstract "Annotation Based on in-depth interviews with senior marketing managers from top companies such as Federal Express and Hewlett-Packard, Gronstedt advises businesses to thrive in the upcoming "customer century" by improving communications with key customers and across departments. 10 line drawings.".
- catalog contributor b11580898.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Annotation Based on in-depth interviews with senior marketing managers from top companies such as Federal Express and Hewlett-Packard, Gronstedt advises businesses to thrive in the upcoming "customer century" by improving communications with key customers and across departments. 10 line drawings.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: From Bulls to Geese -- Integrating Communications in 3-D: A Bird's-Eye View -- First Dimension: Integrating External Communications -- Second Dimension: Integrating Vertical Communications -- Third Dimension: Integrating Horizontal Communications -- An Integrated Case Study: Delivering Results Overnight -- Integrating Communications Professionals: From Support Function to Business Driver -- Integrating High-Tech and High-Touch: From the World Classroom into the Customer Century.".
- catalog extent "xiii, 238 p. :".
- catalog identifier "0415921996 (cloth)".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "New York : Routledge,".
- catalog subject "658.4/5 21".
- catalog subject "Business communication Case studies.".
- catalog subject "Communication in management Case studies.".
- catalog subject "Consumer satisfaction Case studies.".
- catalog subject "HF5718 .G77 2000".
- catalog subject "Marketing Case studies.".
- catalog tableOfContents "Introduction: From Bulls to Geese -- Integrating Communications in 3-D: A Bird's-Eye View -- First Dimension: Integrating External Communications -- Second Dimension: Integrating Vertical Communications -- Third Dimension: Integrating Horizontal Communications -- An Integrated Case Study: Delivering Results Overnight -- Integrating Communications Professionals: From Support Function to Business Driver -- Integrating High-Tech and High-Touch: From the World Classroom into the Customer Century.".
- catalog title "The customer century : lessons from world-class companies in integrated communications / Anders Gronstedt.".
- catalog type "Case studies. fast".
- catalog type "text".