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• catalog abstract ""Today the hottest new area of marketing is Customer Relationship Management (CRM) - the discipline of identifying, attracting, and retaining a company's most valuable customers. CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this movement, with strategies that are aimed at the small and medium-sized business owners who need them most." "Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid - segmented as "Top," "Big," "Medium," and "Small"--To help the reader visualize, analyze, and improve customer profitability. Combining practical how-to directives with CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action." "The final third of this practical, easy-to-read book is devoted to the Internet. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce." "Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms."--Jacket.".
• catalog contributor b11590533.
• catalog contributor b11590534.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description ""Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid - segmented as "Top," "Big," "Medium," and "Small"--To help the reader visualize, analyze, and improve customer profitability. Combining practical how-to directives with CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action." "The final third of this practical, easy-to-read book is devoted to the Internet. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce."".
• catalog description ""Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms."--Jacket.".
• catalog description ""Today the hottest new area of marketing is Customer Relationship Management (CRM) - the discipline of identifying, attracting, and retaining a company's most valuable customers. CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this movement, with strategies that are aimed at the small and medium-sized business owners who need them most."".
• catalog description "Thanksgiving -- pt. 1. How to Profit from Customer Relationship Management with Customer Marketing. Ch. 1. "What Business Are You In?" Ch. 2. All About Customer Pyramids. Ch. 3. Ten Lessons Learned from Customer Pyramids. Ch. 4. The Customer Marketing Strategy. Ch. 5. A Customer Relationship Management Model. Ch. 6. Marketing and Sales: From Black Box to White Box. Ch. 7. The Customer Marketing Method. Ch. 8. Customer Marketing: Not Just the Numbers. Ch. 9. Customer Interviews. Ch. 10. Customer Teams. Ch. 11. Top-Down/Bottom-Up Customer Planning. Ch. 12. Company-Wide Involvement. Ch. 13. Customer Marketing: "What's in It for Me?" -- pt. 2. How to Implement CRM with Customer Marketing in Your Company or Business Unit.".
• catalog extent "xi, 244 p. :".
• catalog identifier "0684839431".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "New York : Free Press,".
• catalog subject "658.8/12 21".
• catalog subject "Consumers' preferences.".
• catalog subject "Customer relations Management.".
• catalog subject "HF5415.5 .C828 2000".
• catalog subject "Relationship marketing.".
• catalog tableOfContents "Thanksgiving -- pt. 1. How to Profit from Customer Relationship Management with Customer Marketing. Ch. 1. "What Business Are You In?" Ch. 2. All About Customer Pyramids. Ch. 3. Ten Lessons Learned from Customer Pyramids. Ch. 4. The Customer Marketing Strategy. Ch. 5. A Customer Relationship Management Model. Ch. 6. Marketing and Sales: From Black Box to White Box. Ch. 7. The Customer Marketing Method. Ch. 8. Customer Marketing: Not Just the Numbers. Ch. 9. Customer Interviews. Ch. 10. Customer Teams. Ch. 11. Top-Down/Bottom-Up Customer Planning. Ch. 12. Company-Wide Involvement. Ch. 13. Customer Marketing: "What's in It for Me?" -- pt. 2. How to Implement CRM with Customer Marketing in Your Company or Business Unit.".
• catalog title "The customer marketing method : how to implement and profit from customer relationship management / Jay Curry with Adam Curry.".
• catalog type "text".