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- catalog abstract ""From near anonymity in the 1950s, the political consultant has become the tarnished icon of the mass media age. All political campaigns, and even public policies, are driven by the advice of these paid pundits. The Manship School Guide to Political Communication thoroughly examines the significant, yet often misunderstood, role and process of media consulting for political campaigns."--BOOK JACKET. "A veritable encyclopedia of nearly every aspect of campaigns, consulting, and the media, The Manship School Guide to Political Communication gives us a permanent, in-depth record of some of the enduring truths and insights about a process that impacts every American citizen."--Jacket.".
- catalog alternative "Political communication".
- catalog contributor b11591433.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""From near anonymity in the 1950s, the political consultant has become the tarnished icon of the mass media age. All political campaigns, and even public policies, are driven by the advice of these paid pundits. The Manship School Guide to Political Communication thoroughly examines the significant, yet often misunderstood, role and process of media consulting for political campaigns."--BOOK JACKET. "A veritable encyclopedia of nearly every aspect of campaigns, consulting, and the media, The Manship School Guide to Political Communication gives us a permanent, in-depth record of some of the enduring truths and insights about a process that impacts every American citizen."--Jacket.".
- catalog description "Foreword / Raymond D. Strother -- Introduction / David D. Perlmutter -- Understanding the Industry. A Prehistory of Media Consulting for Political Campaigns / Robert V. Friedenberg. Present at the Creation (of Modern Political Consulting) / Joseph Napolitan. A Brief History of Political Advertising on Television / Darrell M. West. Political Consultants as News / Amy Keller. Political Consultants in American Film / Phillip L. Gianos. Corporations as Candidates / Matthew Dowd. International Political Consulting / Rick Ridder and Luther Symons. Getting Started in Political Consulting / Kim Levine -- Laws and Regulations. Political Advertising and the First Amendment / Louis A. Day. Politicians and Television Time / Ronald Garay.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 344 p. :".
- catalog identifier "080712480X (cloth : alk. paper)".
- catalog identifier "0807124818 (paper : alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Baton Rouge : Louisiana State University Press,".
- catalog spatial "United States.".
- catalog subject "324.7/0973 21".
- catalog subject "Campaign management United States.".
- catalog subject "JK2281 .M36 1999".
- catalog subject "Political campaigns United States.".
- catalog subject "Political consultants United States.".
- catalog tableOfContents "Foreword / Raymond D. Strother -- Introduction / David D. Perlmutter -- Understanding the Industry. A Prehistory of Media Consulting for Political Campaigns / Robert V. Friedenberg. Present at the Creation (of Modern Political Consulting) / Joseph Napolitan. A Brief History of Political Advertising on Television / Darrell M. West. Political Consultants as News / Amy Keller. Political Consultants in American Film / Phillip L. Gianos. Corporations as Candidates / Matthew Dowd. International Political Consulting / Rick Ridder and Luther Symons. Getting Started in Political Consulting / Kim Levine -- Laws and Regulations. Political Advertising and the First Amendment / Louis A. Day. Politicians and Television Time / Ronald Garay.".
- catalog title "Political communication".
- catalog title "The Manship School guide to political communication / edited by David D. Perlmutter.".
- catalog type "text".