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- catalog abstract ""The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--Jacket.".
- catalog contributor b11600638.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""The increasing costs and resources needed for the Web make it more critical than ever before to develop a comprehensive marketing plan to manage your Internet presence more effectively. Written by marketing communications expert Kim Bayne, this book provides all the forms, worksheets, templates, and models that you'll need to create a plan and put it into action immediately! You'll learn which data you'll need to gather in order to make informed decisions, how to analyze Internet market statistics, how to address budget issues, and much more."--Jacket.".
- catalog description "System requirments: IBM compatible processor; Windows 95/98/NT; 16 MB RAM minimum, 32 MB recommended; 80 KB hard drive space; web browser, Microsoft Word 95 or higher, Microsoft Excel 95 or higher.".
- catalog description "pt. 1. Creation: building your Internet marketing plan -- Writing the Internet marketing plan: an introduction -- Preparing the business overview and executive summary -- Analyzing Internet market statistics -- Formulating marketing communications strategies -- Forming the Internet marketing task force -- pt. 2. Implementation: fitting the Internet into your marketing communications mix -- Designing advertising and direct-mail campaigns -- Utilizing collateral materials/sales literature -- Developing a corporate identity -- Conducting market research -- Executing public relations and promotional programs -- Incorporating sales support functions -- Planning trade shows -- Measuring Internet marketing results -- Launching your Internet marketing program -- Planning your Internet marketing budget.".
- catalog extent "xix, 411 p. :".
- catalog identifier "0471355984 (pbk./CD-ROM : alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : John Wiley,".
- catalog requires "System requirments: IBM compatible processor; Windows 95/98/NT; 16 MB RAM minimum, 32 MB recommended; 80 KB hard drive space; web browser, Microsoft Word 95 or higher, Microsoft Excel 95 or higher.".
- catalog subject "658.8/00285/4678 21".
- catalog subject "HF5415.1265 .B39 2000".
- catalog subject "Internet marketing.".
- catalog tableOfContents "pt. 1. Creation: building your Internet marketing plan -- Writing the Internet marketing plan: an introduction -- Preparing the business overview and executive summary -- Analyzing Internet market statistics -- Formulating marketing communications strategies -- Forming the Internet marketing task force -- pt. 2. Implementation: fitting the Internet into your marketing communications mix -- Designing advertising and direct-mail campaigns -- Utilizing collateral materials/sales literature -- Developing a corporate identity -- Conducting market research -- Executing public relations and promotional programs -- Incorporating sales support functions -- Planning trade shows -- Measuring Internet marketing results -- Launching your Internet marketing program -- Planning your Internet marketing budget.".
- catalog title "The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne.".
- catalog type "text".