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- catalog abstract "This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing.".
- catalog contributor b11600642.
- catalog contributor b11600643.
- catalog contributor b11600644.
- catalog contributor b11600645.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing.".
- catalog extent "xviii, 214 p. :".
- catalog hasFormat "Understanding marketing.".
- catalog identifier "047186093X".
- catalog isFormatOf "Understanding marketing.".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Understanding marketing.".
- catalog spatial "Europe".
- catalog subject "658.8/0094 21".
- catalog subject "Export marketing Europe Case studies.".
- catalog subject "HF5415.12.E8 P48 2000".
- catalog subject "Marketing Europe Case studies.".
- catalog title "Understanding marketing : a European casebook / by Celia Phillips, Marie Paule-Kestemont, Ad Pruyn.".
- catalog type "Case studies. fast".
- catalog type "text".