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- catalog alternative "Brands and advertising".
- catalog contributor b11608121.
- catalog contributor b11608122.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. [327]-379) and indexes.".
- catalog extent "397 p. :".
- catalog hasFormat "Brands & advertising.".
- catalog identifier "1841160423".
- catalog isFormatOf "Brands & advertising.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Henley-on-Thames, UK : Admap,".
- catalog relation "Brands & advertising.".
- catalog subject "Advertising Research.".
- catalog subject "Brand name products Research.".
- catalog subject "Consumer behavior Research.".
- catalog subject "HF5814 .F73 1999".
- catalog title "Brands & advertising : how advertising effectiveness influences brand equity / Giep Franzen ; with the assistance of Cindy Goessens, ... [et al.]".
- catalog title "Brands and advertising".
- catalog type "text".