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- catalog abstract "Publisher Fact Sheet From marketing guru Jack Trout, a practical guide on the most important task for any business today -- differentiating your products from the competition.".
- catalog contributor b11615382.
- catalog contributor b11615383.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references (p. 213-217) and index.".
- catalog description "Publisher Fact Sheet From marketing guru Jack Trout, a practical guide on the most important task for any business today -- differentiating your products from the competition.".
- catalog description "The tyranny of choice -- Whatever happened to the U.S.P.? -- Reinventing the U.S.P. -- Quality and customer orientation are rarely differentiating ideas -- Creativity is not a differentiating idea -- Price is rarely a differentiating idea -- Breadth of line is a difficult way to differentiate -- The steps to differentiation -- Differentiation takes place in the mind -- Being first is a differentiating idea -- Attribute ownership is a way ot differentiate -- Leadership is a way to differentiate -- Heritage is a differentiating idea -- Market speciality is a differentiating idea -- Preference is a differentiating idea -- How a product is made can be a differentiating idea -- Being the latest can be a differentiating idea -- Hotness is a way to differentiate -- Growth can destroy differentiation -- Differentiation often requires sacrifice -- Being different in different places -- Maintaining your difference -- Who is in charge of differentiation?".
- catalog extent "x, 230 p. ;".
- catalog hasFormat "Differentiate or die.".
- catalog identifier "0471357642 (alk. paper)".
- catalog isFormatOf "Differentiate or die.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Differentiate or die.".
- catalog subject "658.8 21".
- catalog subject "Advertising Brand name products.".
- catalog subject "Brand name products.".
- catalog subject "Competition.".
- catalog subject "HF5415 .T727 2000".
- catalog subject "Marketing.".
- catalog tableOfContents "The tyranny of choice -- Whatever happened to the U.S.P.? -- Reinventing the U.S.P. -- Quality and customer orientation are rarely differentiating ideas -- Creativity is not a differentiating idea -- Price is rarely a differentiating idea -- Breadth of line is a difficult way to differentiate -- The steps to differentiation -- Differentiation takes place in the mind -- Being first is a differentiating idea -- Attribute ownership is a way ot differentiate -- Leadership is a way to differentiate -- Heritage is a differentiating idea -- Market speciality is a differentiating idea -- Preference is a differentiating idea -- How a product is made can be a differentiating idea -- Being the latest can be a differentiating idea -- Hotness is a way to differentiate -- Growth can destroy differentiation -- Differentiation often requires sacrifice -- Being different in different places -- Maintaining your difference -- Who is in charge of differentiation?".
- catalog title "Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.".
- catalog type "text".