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catalog abstract "Annotation This first-of-its-kind book examines how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996.".
catalog contributor b11615398.
catalog created "c2000.".
catalog date "2000".
catalog date "c2000.".
catalog dateCopyrighted "c2000.".
catalog description "1 Foundations of Strategic Management in Telecommunications 1 -- 1.1 Notes on the Organization and Use of This Research 2 -- 1.2 Definition and Meaning of Strategic Management 4 -- 1.3 Historical Overview of Strategic Management 5 -- 1.3.1 Classic Strategic Management 7 -- 1.3.1.1 Mission and Goals 7 -- 1.3.1.2 Analysis of the Competitive Environment 8 -- 1.3.1.3 Evaluation of Internal Resources 12 -- 1.3.1.4 Company Goals and Action Steps 13 -- 1.3.1.5 Implementation of Action Steps 14 -- 1.4 Strategic Management and Systems Analysis 15 -- 1.5 Recent Advances in Strategic Management 17 -- 1.5.1 Five-Force Model 18 -- 1.5.2 "Co-opetitive" Strategic Management 19 -- 1.5.3 Strategic Management Through PEST 20 -- 1.6 A Note on Menu-Based Strategic Management 22 -- 2 Strategic Management and Deregulation: Opportunities Precipitated by the Telecommunications Act of 1996 25 -- 2.1".
catalog description "101 -- 6 Applying Strategic Management Models in Telecommunications Firms 103 -- 6.1 Strategic Management Models: Strengths and Limitations 104 -- 6.2 Suggested Guidelines for Application 108 -- 6.3 Laying the Foundation for Strategic Management 108 -- 6.3.1 Tools of Market Research 109 -- 6.3.2 Market Targeting in Telecommunications 110 -- 6.3.3 Market Positioning in Telecommunications 111 -- 6.3.4 Recent Developments in Competitive Research 112 -- 6.3.5 Changing Environment of Telecommunications Competitive Research 113 -- 6.4 Strategic Management and Deregulation 114 -- 6.5 Strategic Management and Forecasting 115 -- 6.6 Analysis of Diffusion, Substitution, and Mortality 117 -- 6.7 Linking S-Curve Methodology with Product Substitution 118 -- 6.8 Applying 'Jumping the S-Curve' Methodology 119 -- 6.9 Limitations of Telecommunications Forecasting 120 -- 6.10".
catalog description "48 -- 3.2 Telecommunications and the World Economy, 2000-2010 52 -- 3.3 Emerging Economics of Telecommunications 53 -- 3.4 Economics of Aggregation 54 -- 3.5 Economics of Complementation 56 -- 3.6 Economics of Consolidation 57 -- 3.7 Economics of Disintermediation 59 -- 3.8 Economics of Tertiary Analysis 62 -- 3.9 Economics of Convergence 63 -- 4 Strategic Management and the Consumer: Analysis of Emerging Demand 67 -- 4.1 Strategic Management and the Emerging American Consumer 68 -- 4.2 Environmental Dynamics of Consumer Demand 69 -- 4.3 Components of the Determinants of Demand 72 -- 4.3.1 Problem Recognition 72 -- 4.3.2 Information Search 73 -- 4.3.3 Lifestyle and Attitudes 73 -- 4.3.4 Motivation, Emotion, and Personality 74 -- 4.3.5 Evaluating Consumer Preferences 76 -- 4.4 Monitoring Consumer Behavior 78 -- 4.5 Diffusion Rates for Products and Services 79 -- 4.6".
catalog description "Annotation This first-of-its-kind book examines how to bring new products or services to market in the wake of the U.S. Telecommunications Act of 1996.".
catalog description "Connecting Environmental Scanning, Forecasting, and Strategic Management 121 -- 6.11 Applying Strategic Management Models: A Critical Review 121 -- 7 Determinants of Effective Strategic Management: Common Attributes of Successful Telecommunications Firms 125 -- 7.1 Criteria of Strategic Management Effectiveness 126 -- 7.2 Telecommunications Investment and Strategic Performance 127 -- 7.3 Telecommunications Strategic Management Effectiveness: A Post-Act Assessment 129 -- 7.4 Telecommunications Strategic Management Performance: The Telephony Sector 130 -- 7.4.1 Motorola Corporation 131 -- 7.4.2 SBC Communications 133 -- 7.4.3 AT & T Corporation 136 -- 7.5 Telecommunications Strategic Management Performance: The Computer Sector 138 -- 7.5.1 Intel Corporation 140 -- 7.5.2 Microsoft Corporation 143 -- 7.5.3 IBM Corporation 146 -- 7.6".
catalog description "Emerging Developments in Consumer Behavior 80 -- 4.6.1 Shift to Bundled Services 81 -- 4.6.2 Heightened Consumer Awareness 81 -- 4.6.3 Particle Marketing 81 -- 4.6.4 Relational Marketing 82 -- 4.7 Shifting Patterns in Consumer Preference: Domestic and Global 83 -- 5 Strategic Management and the Producer: Analysis of Emerging Supply 87 -- 5.1 Analysis of Market Structures 88 -- 5.2 Telecommunications Market Concentration Ratios 90 -- 5.3 Analysis of Market Structures and Strategic Decision-Making 91 -- 5.4 Economic Tools for Telecommunications Strategists 95 -- 5.4.1 Dynamics and Determinants of Communications Supply and Demand 95 -- 5.4.2 Telecommunications Price Elasticity 97 -- 5.4.3 Defining Profit Maximization in Telecommunications 98 -- 5.4.4 Telecommunications Substitution Effect 99 -- 5.4.5 Applying Indifference Curves 100 -- 5.5 Notes on the Economics of Telecommunications Supply".
catalog description "Historical Analogy and Analysis of Industry Life-cycle 198 -- 10.6.2 Applying Scenarios to Strategic Management 199 -- 10.6.3 Industrial Economics and the Rule of Three 199 -- 10.7 Strategists and the Knowledge-Based Economy 200 -- Section A Telecommunications Act of 1996 (Abridged Version): Strategic Management Interpretation 203 -- Section B Current Investments in Innovation in the Information Technology Sector: Statistical Background (Abridged Version for Strategists) 261 -- Section C World Trade Organization Basic6 Telecommunications Service Agreements/International Trade in Telecommunications Products and Services 281 -- Section D Telecommunications and the American Economy: Selected Charts and Graphs for Strategists 307 -- Section E International Telecommunications Industrial Structures: Selected Charts and Graphs for Strategists 325.".
catalog description "Includes bibliographical references and index.".
catalog description "Operational Definition of Contemporary Telecommunications 26 -- 2.2 Telecommunications Deregulation: The Cutting-Edge Debate 26 -- 2.3 Telecommunications Act of 1996: Debate and Assessment, 1996-2000 29 -- 2.4 Economic Backdrop 30 -- 2.4.1 Economic Backdrop: Pre-Telecommunications Act of 1996 Era 31 -- 2.4.2 Economic Backdrop: Post-Telecommunications Act of 1996 Era 33 -- 2.5 Telecommunications and the American Economy: The Year 2000 and Beyond 35 -- 2.6 Telecommunications Act of 1996: Distilling Strategic Significance 36 -- 2.7 Telecommunications Act of 1996: Redefining Strategy in Deregulated Markets 40 -- 2.8 Telecommunications Act of 1996: Landscape of New Business Opportunities 41 -- 2.9 Telecommunications Deregulation and the Global Economy 42 -- 3 Economics of Telecommunications Convergence: Telephony, Broadcasting, and Computer Integration 47 -- 3.1 Telecommunications and the U.S. Economy, 2000-2010".
catalog description "Strategic Management: International Economic Context 173 -- 9.2 Trade Organizations and Strategic Management 176 -- 9.3 Strategy and International Telecommunications Regulatory Procedures 177 -- 9.4 Strategy and International Mergers and Acquisitions 183 -- 9.5 Global Strategic Alliances and Partnerships 184 -- 9.6 Global Venture Capital and Telecommunications Strategy 185 -- 9.7 Strategy and the International Business Opportunity Paradigm 186 -- 10 Emerging Issues in Strategic Management in Telecommunications 191 -- 10.1 Strategic Management Methodology: Context vs. Content 191 -- 10.2 Electronic Commerce and Strategic Management 194 -- 10.3 Customer-Led Customization 195 -- 10.4 Strategy and the Emergence of Continuous Markets 196 -- 10.5 Strategy and Developments in Relational Marketing 197 -- 10.6 Envisioning Change in Telecommunications Strategic Management 198 -- 10.6.1".
catalog description "Telecommunications Strategic Management Performance: The Broadcasting Sector 148 -- 7.6.1 Disney Corporation 149 -- 7.6.2 America On-Line 151 -- 7.6.3 CBS Corporation 154 -- 7.7 Common Attributes of Effective Telecommunications Strategic Management 157 -- 8 Creating Strategic Options Through Market Planning 159 -- 8.1 Evolving Economics of Communications Convergence 160 -- 8.2 Tactical Mergers and Acquisitions 160 -- 8.3 Proliferation of Strategic Affiliations, Alliances, and Partnerships 163 -- 8.4 New Economics of Venture Capital 165 -- 8.5 Telecommunications Business Opportunity Paradigm (BOP) 167 -- 8.6 Telecommunications Business Opportunity Paradigm (BOP) 168 -- 8.7 Tertiary Externalities and New Product Innovation 169 -- 8.8 Creating Strategic Options: The Emerging Significance of Relational Marketing 170 -- 9 Global Strategic Management in Telecommunications 173 -- 9.1".
catalog extent "xxi, 394 p. :".
catalog hasFormat "Strategic management in telecommunications.".
catalog identifier "1580530184 (alk. paper)".
catalog isFormatOf "Strategic management in telecommunications.".
catalog isPartOf "Artech House telecommunications library".
catalog issued "2000".
catalog issued "c2000.".
catalog language "eng".
catalog publisher "Boston : Artech House,".
catalog relation "Strategic management in telecommunications.".
catalog spatial "United States".
catalog spatial "United States.".
catalog subject "384/.068/4 21".
catalog subject "HE7775 .S52 2000".
catalog subject "Strategic planning United States.".
catalog subject "Telecommunication United States Management.".
catalog subject "Telecommunication policy United States.".
catalog tableOfContents "1 Foundations of Strategic Management in Telecommunications 1 -- 1.1 Notes on the Organization and Use of This Research 2 -- 1.2 Definition and Meaning of Strategic Management 4 -- 1.3 Historical Overview of Strategic Management 5 -- 1.3.1 Classic Strategic Management 7 -- 1.3.1.1 Mission and Goals 7 -- 1.3.1.2 Analysis of the Competitive Environment 8 -- 1.3.1.3 Evaluation of Internal Resources 12 -- 1.3.1.4 Company Goals and Action Steps 13 -- 1.3.1.5 Implementation of Action Steps 14 -- 1.4 Strategic Management and Systems Analysis 15 -- 1.5 Recent Advances in Strategic Management 17 -- 1.5.1 Five-Force Model 18 -- 1.5.2 "Co-opetitive" Strategic Management 19 -- 1.5.3 Strategic Management Through PEST 20 -- 1.6 A Note on Menu-Based Strategic Management 22 -- 2 Strategic Management and Deregulation: Opportunities Precipitated by the Telecommunications Act of 1996 25 -- 2.1".
catalog tableOfContents "101 -- 6 Applying Strategic Management Models in Telecommunications Firms 103 -- 6.1 Strategic Management Models: Strengths and Limitations 104 -- 6.2 Suggested Guidelines for Application 108 -- 6.3 Laying the Foundation for Strategic Management 108 -- 6.3.1 Tools of Market Research 109 -- 6.3.2 Market Targeting in Telecommunications 110 -- 6.3.3 Market Positioning in Telecommunications 111 -- 6.3.4 Recent Developments in Competitive Research 112 -- 6.3.5 Changing Environment of Telecommunications Competitive Research 113 -- 6.4 Strategic Management and Deregulation 114 -- 6.5 Strategic Management and Forecasting 115 -- 6.6 Analysis of Diffusion, Substitution, and Mortality 117 -- 6.7 Linking S-Curve Methodology with Product Substitution 118 -- 6.8 Applying 'Jumping the S-Curve' Methodology 119 -- 6.9 Limitations of Telecommunications Forecasting 120 -- 6.10".
catalog tableOfContents "48 -- 3.2 Telecommunications and the World Economy, 2000-2010 52 -- 3.3 Emerging Economics of Telecommunications 53 -- 3.4 Economics of Aggregation 54 -- 3.5 Economics of Complementation 56 -- 3.6 Economics of Consolidation 57 -- 3.7 Economics of Disintermediation 59 -- 3.8 Economics of Tertiary Analysis 62 -- 3.9 Economics of Convergence 63 -- 4 Strategic Management and the Consumer: Analysis of Emerging Demand 67 -- 4.1 Strategic Management and the Emerging American Consumer 68 -- 4.2 Environmental Dynamics of Consumer Demand 69 -- 4.3 Components of the Determinants of Demand 72 -- 4.3.1 Problem Recognition 72 -- 4.3.2 Information Search 73 -- 4.3.3 Lifestyle and Attitudes 73 -- 4.3.4 Motivation, Emotion, and Personality 74 -- 4.3.5 Evaluating Consumer Preferences 76 -- 4.4 Monitoring Consumer Behavior 78 -- 4.5 Diffusion Rates for Products and Services 79 -- 4.6".
catalog tableOfContents "Connecting Environmental Scanning, Forecasting, and Strategic Management 121 -- 6.11 Applying Strategic Management Models: A Critical Review 121 -- 7 Determinants of Effective Strategic Management: Common Attributes of Successful Telecommunications Firms 125 -- 7.1 Criteria of Strategic Management Effectiveness 126 -- 7.2 Telecommunications Investment and Strategic Performance 127 -- 7.3 Telecommunications Strategic Management Effectiveness: A Post-Act Assessment 129 -- 7.4 Telecommunications Strategic Management Performance: The Telephony Sector 130 -- 7.4.1 Motorola Corporation 131 -- 7.4.2 SBC Communications 133 -- 7.4.3 AT & T Corporation 136 -- 7.5 Telecommunications Strategic Management Performance: The Computer Sector 138 -- 7.5.1 Intel Corporation 140 -- 7.5.2 Microsoft Corporation 143 -- 7.5.3 IBM Corporation 146 -- 7.6".
catalog tableOfContents "Emerging Developments in Consumer Behavior 80 -- 4.6.1 Shift to Bundled Services 81 -- 4.6.2 Heightened Consumer Awareness 81 -- 4.6.3 Particle Marketing 81 -- 4.6.4 Relational Marketing 82 -- 4.7 Shifting Patterns in Consumer Preference: Domestic and Global 83 -- 5 Strategic Management and the Producer: Analysis of Emerging Supply 87 -- 5.1 Analysis of Market Structures 88 -- 5.2 Telecommunications Market Concentration Ratios 90 -- 5.3 Analysis of Market Structures and Strategic Decision-Making 91 -- 5.4 Economic Tools for Telecommunications Strategists 95 -- 5.4.1 Dynamics and Determinants of Communications Supply and Demand 95 -- 5.4.2 Telecommunications Price Elasticity 97 -- 5.4.3 Defining Profit Maximization in Telecommunications 98 -- 5.4.4 Telecommunications Substitution Effect 99 -- 5.4.5 Applying Indifference Curves 100 -- 5.5 Notes on the Economics of Telecommunications Supply".
catalog tableOfContents "Historical Analogy and Analysis of Industry Life-cycle 198 -- 10.6.2 Applying Scenarios to Strategic Management 199 -- 10.6.3 Industrial Economics and the Rule of Three 199 -- 10.7 Strategists and the Knowledge-Based Economy 200 -- Section A Telecommunications Act of 1996 (Abridged Version): Strategic Management Interpretation 203 -- Section B Current Investments in Innovation in the Information Technology Sector: Statistical Background (Abridged Version for Strategists) 261 -- Section C World Trade Organization Basic6 Telecommunications Service Agreements/International Trade in Telecommunications Products and Services 281 -- Section D Telecommunications and the American Economy: Selected Charts and Graphs for Strategists 307 -- Section E International Telecommunications Industrial Structures: Selected Charts and Graphs for Strategists 325.".
catalog tableOfContents "Operational Definition of Contemporary Telecommunications 26 -- 2.2 Telecommunications Deregulation: The Cutting-Edge Debate 26 -- 2.3 Telecommunications Act of 1996: Debate and Assessment, 1996-2000 29 -- 2.4 Economic Backdrop 30 -- 2.4.1 Economic Backdrop: Pre-Telecommunications Act of 1996 Era 31 -- 2.4.2 Economic Backdrop: Post-Telecommunications Act of 1996 Era 33 -- 2.5 Telecommunications and the American Economy: The Year 2000 and Beyond 35 -- 2.6 Telecommunications Act of 1996: Distilling Strategic Significance 36 -- 2.7 Telecommunications Act of 1996: Redefining Strategy in Deregulated Markets 40 -- 2.8 Telecommunications Act of 1996: Landscape of New Business Opportunities 41 -- 2.9 Telecommunications Deregulation and the Global Economy 42 -- 3 Economics of Telecommunications Convergence: Telephony, Broadcasting, and Computer Integration 47 -- 3.1 Telecommunications and the U.S. Economy, 2000-2010".
catalog tableOfContents "Strategic Management: International Economic Context 173 -- 9.2 Trade Organizations and Strategic Management 176 -- 9.3 Strategy and International Telecommunications Regulatory Procedures 177 -- 9.4 Strategy and International Mergers and Acquisitions 183 -- 9.5 Global Strategic Alliances and Partnerships 184 -- 9.6 Global Venture Capital and Telecommunications Strategy 185 -- 9.7 Strategy and the International Business Opportunity Paradigm 186 -- 10 Emerging Issues in Strategic Management in Telecommunications 191 -- 10.1 Strategic Management Methodology: Context vs. Content 191 -- 10.2 Electronic Commerce and Strategic Management 194 -- 10.3 Customer-Led Customization 195 -- 10.4 Strategy and the Emergence of Continuous Markets 196 -- 10.5 Strategy and Developments in Relational Marketing 197 -- 10.6 Envisioning Change in Telecommunications Strategic Management 198 -- 10.6.1".
catalog tableOfContents "Telecommunications Strategic Management Performance: The Broadcasting Sector 148 -- 7.6.1 Disney Corporation 149 -- 7.6.2 America On-Line 151 -- 7.6.3 CBS Corporation 154 -- 7.7 Common Attributes of Effective Telecommunications Strategic Management 157 -- 8 Creating Strategic Options Through Market Planning 159 -- 8.1 Evolving Economics of Communications Convergence 160 -- 8.2 Tactical Mergers and Acquisitions 160 -- 8.3 Proliferation of Strategic Affiliations, Alliances, and Partnerships 163 -- 8.4 New Economics of Venture Capital 165 -- 8.5 Telecommunications Business Opportunity Paradigm (BOP) 167 -- 8.6 Telecommunications Business Opportunity Paradigm (BOP) 168 -- 8.7 Tertiary Externalities and New Product Innovation 169 -- 8.8 Creating Strategic Options: The Emerging Significance of Relational Marketing 170 -- 9 Global Strategic Management in Telecommunications 173 -- 9.1".
catalog title "Strategic management in telecommunications / James K. Shaw.".
catalog type "text".