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- catalog alternative "Brand mindset".
- catalog alternative "BrandMindset".
- catalog alternative "Subtitle on jacket: how companies like Starbucks, Whirlpool, and Hallmark became genuine brands and other secrets of branding success".
- catalog contributor b11623787.
- catalog contributor b11623788.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references (p. 269-271) and index.".
- catalog extent "xxiii, 277 p. :".
- catalog identifier "007134795X".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "Brand name products Management.".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 K62 2000".
- catalog title "Brand mindset".
- catalog title "BrandMindset".
- catalog title "Subtitle on jacket: how companies like Starbucks, Whirlpool, and Hallmark became genuine brands and other secrets of branding success".
- catalog title "The Brandmindset / Duane E. Knapp.".
- catalog type "text".