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- catalog abstract ""In Marketing Strategies for Competitive Advantage, Dennis Adcock focuses on those important competitive elements that lead to marketing success in today's market places. It considers the three issues of where, how and when to compete. The crucial aspect of achieving competitive success is analysed from two angles: first, relating to existing customers and existing products, it explains how to develop appropriate competencies that will reinforce relationships that are already in place; second, looking into expeditionary marketing which explores how to develop and own new markets."--BOOK JACKET.".
- catalog contributor b11623805.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""In Marketing Strategies for Competitive Advantage, Dennis Adcock focuses on those important competitive elements that lead to marketing success in today's market places. It considers the three issues of where, how and when to compete. The crucial aspect of achieving competitive success is analysed from two angles: first, relating to existing customers and existing products, it explains how to develop appropriate competencies that will reinforce relationships that are already in place; second, looking into expeditionary marketing which explores how to develop and own new markets."--BOOK JACKET.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pt. I. The Process and Players Involved. Ch. 1. Strategic marketing management. Ch. 2. Customers, company capabilities and competitors. Ch. 3. Analysing external markets and internal assets for strategic decisions -- Pt. II. Where to Compete. Ch. 4. Where and when to compete: markets and products. Ch. 5. Standardization versus adaptation of offerings: global issues in marketing compared to customization. Ch. 6. Segmentation as a strategic tool -- Pt. III. How to Compete. Ch. 7. Positioning, perception and value. Ch. 8. Sources of sustainable competitive advantage. Ch. 9. Total quality -- total marketing. Ch. 10. Lessons from services marketing. Ch. 11. Building strong brands. Ch. 12. Channel management and value-added relationships.".
- catalog extent "viii, 406 p. :".
- catalog hasFormat "Marketing strategies for competitive advantage.".
- catalog identifier "0471981699".
- catalog isFormatOf "Marketing strategies for competitive advantage.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Chichester, England ; New York : Wiley,".
- catalog relation "Marketing strategies for competitive advantage.".
- catalog subject "658.8 21".
- catalog subject "HF5415 .A3234 2000".
- catalog subject "Marketing.".
- catalog tableOfContents "Pt. I. The Process and Players Involved. Ch. 1. Strategic marketing management. Ch. 2. Customers, company capabilities and competitors. Ch. 3. Analysing external markets and internal assets for strategic decisions -- Pt. II. Where to Compete. Ch. 4. Where and when to compete: markets and products. Ch. 5. Standardization versus adaptation of offerings: global issues in marketing compared to customization. Ch. 6. Segmentation as a strategic tool -- Pt. III. How to Compete. Ch. 7. Positioning, perception and value. Ch. 8. Sources of sustainable competitive advantage. Ch. 9. Total quality -- total marketing. Ch. 10. Lessons from services marketing. Ch. 11. Building strong brands. Ch. 12. Channel management and value-added relationships.".
- catalog title "Marketing strategies for competitive advantage / Dennis Adcock.".
- catalog type "text".