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- catalog abstract ""In the first biography of entrepreneur Martha Matilda Harper, Jane R. Plitt shows how Harper created America's first retail franchise network, a radical new business model that encouraged women to own businesses, to enrich themselves spiritually and financially, and even to marry - all on their own terms." "Born in Ontario, Canada, Harper struggled for twenty-five years as a servant to change her life and that of other working-class women. In 1888, after immigrating to the United States, she pioneered the idea of a public hairdressing salon based on health-conscious precepts. Within three years, her concept was enthusiastically embraced by both the social elite and suffragettes across the country, including Susan B. Anthony and Mrs. Alexander Graham Bell." "Harper advocated practices that were progressive even by today's standards. She urged her franchisees to be accommodating to their customers and employees, to establish childcare centers in their shops, and to pursue principled endeavors. She fought an industry intent on encouraging the purchase of dangerous beauty aids and processes. Instead, Harper preached that people were naturally beautiful and her world-wide network of five-hundred shops provided skin and scalp treatments to help release a customer's inner beauty." "The book will be of interest to historians and a general audience with a special interest in women's studies and business."--Jacket.".
- catalog contributor b11629459.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Harper advocated practices that were progressive even by today's standards. She urged her franchisees to be accommodating to their customers and employees, to establish childcare centers in their shops, and to pursue principled endeavors. She fought an industry intent on encouraging the purchase of dangerous beauty aids and processes. Instead, Harper preached that people were naturally beautiful and her world-wide network of five-hundred shops provided skin and scalp treatments to help release a customer's inner beauty." "The book will be of interest to historians and a general audience with a special interest in women's studies and business."--Jacket.".
- catalog description ""In the first biography of entrepreneur Martha Matilda Harper, Jane R. Plitt shows how Harper created America's first retail franchise network, a radical new business model that encouraged women to own businesses, to enrich themselves spiritually and financially, and even to marry - all on their own terms." "Born in Ontario, Canada, Harper struggled for twenty-five years as a servant to change her life and that of other working-class women. In 1888, after immigrating to the United States, she pioneered the idea of a public hairdressing salon based on health-conscious precepts. Within three years, her concept was enthusiastically embraced by both the social elite and suffragettes across the country, including Susan B. Anthony and Mrs. Alexander Graham Bell."".
- catalog description "1. Vanishing 3 -- 2. Uncovering Martha's Roots 8 -- 3. Choosing Rochester and Christian Science 22 -- 4. Launching Her Business 39 -- 5. Franchising Her Concept 56 -- 6. Expanding the Business 67 -- 7. Pursuing Robert, for Business and Pleasure 88 -- 8. Roaring Growth 103 -- 9. Changing Times 127 -- 10. Letting Go 148.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 184 p. :".
- catalog hasFormat "Martha Matilda Harper and the American dream.".
- catalog identifier "0815606389 (cloth : alk. paper)".
- catalog isFormatOf "Martha Matilda Harper and the American dream.".
- catalog isPartOf "Writing American women".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Syracuse, NY : Syracuse University Press,".
- catalog relation "Martha Matilda Harper and the American dream.".
- catalog spatial "United States".
- catalog subject "338.7/68 B 21".
- catalog subject "Beauty shop supplies industry Management.".
- catalog subject "Businesswomen United States Biography.".
- catalog subject "HD9999.B253 U56 2000".
- catalog subject "Harper, Martha Matilda.".
- catalog tableOfContents "1. Vanishing 3 -- 2. Uncovering Martha's Roots 8 -- 3. Choosing Rochester and Christian Science 22 -- 4. Launching Her Business 39 -- 5. Franchising Her Concept 56 -- 6. Expanding the Business 67 -- 7. Pursuing Robert, for Business and Pleasure 88 -- 8. Roaring Growth 103 -- 9. Changing Times 127 -- 10. Letting Go 148.".
- catalog title "Martha Matilda Harper and the American dream : how one woman changed the face of modern business / Jane R. Plitt.".
- catalog type "Biography. fast".
- catalog type "text".