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- catalog abstract ""This book is more than an autobiography of an individual who has spent more than 50 years in the advertising business - although that in itself is unique as most people retire before ever spending 45 years in the workplace." "During Ernie Baker's career in the agency business he handled the advertising for a number of well-known Detroit and Michigan businesses. Some of these companies he was involved with for many years - two of them for more than 40 years." "In this book the author provides an insider's perspective on the businesses with which he was closely involved. Amusing incidents and personal anecdotes are included to illustrate and confirm that Ernie Baker's career in the advertising business has been (and still is) an adventure as this book goes to press in 1999"--Jacket.".
- catalog alternative "Fifty-year adventure in the advertising business".
- catalog contributor b11633620.
- catalog coverage "Michigan Biography.".
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""This book is more than an autobiography of an individual who has spent more than 50 years in the advertising business - although that in itself is unique as most people retire before ever spending 45 years in the workplace." "During Ernie Baker's career in the agency business he handled the advertising for a number of well-known Detroit and Michigan businesses. Some of these companies he was involved with for many years - two of them for more than 40 years." "In this book the author provides an insider's perspective on the businesses with which he was closely involved. Amusing incidents and personal anecdotes are included to illustrate and confirm that Ernie Baker's career in the advertising business has been (and still is) an adventure as this book goes to press in 1999"--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 261 p. :".
- catalog identifier "0814329101".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Detroit, MI : Distributed by Wayne State University Press,".
- catalog spatial "Michigan Biography.".
- catalog spatial "Michigan".
- catalog subject "Advertising Michigan Biography.".
- catalog subject "Baker, Ernest W., 1926-".
- catalog subject "HF5810.B35 B35 1999".
- catalog title "A 50-year adventure in the advertising business / Ernest W. Baker.".
- catalog title "Fifty-year adventure in the advertising business".
- catalog type "Biography. fast".
- catalog type "text".