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- catalog contributor b11633633.
- catalog contributor b11633634.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "1. Transitioning into the 21st-Century Marketplace -- 2. Understanding the Emerging Global Marketplace -- 3. How Marketing Communication Works -- 4. Integrated Communication or Integrated Marketing Communication -- 5. Developing Integrated Global Marketing Communication Programs -- 6. Implementing the IGMC Strategy -- 7. From Strategy to Creative Execution: Capturing the Imagination of Consumers and Publics -- 8. IGMC Drivers and Agency Interaction -- 9. An Integrated View of IGMC Management and Vendor Compensation -- 10. Developing IGMC Investments and Measurements -- 11. The Way Forward: Overcoming Barriers with IGMC Solutions -- App. 2. The Oral-B Study Case.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "280 p. :".
- catalog identifier "0844225223".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/48 21".
- catalog subject "Communication, International.".
- catalog subject "Export marketing Case studies.".
- catalog subject "Export marketing Management.".
- catalog subject "Export marketing.".
- catalog subject "HF1416 .S35 2000".
- catalog tableOfContents "1. Transitioning into the 21st-Century Marketplace -- 2. Understanding the Emerging Global Marketplace -- 3. How Marketing Communication Works -- 4. Integrated Communication or Integrated Marketing Communication -- 5. Developing Integrated Global Marketing Communication Programs -- 6. Implementing the IGMC Strategy -- 7. From Strategy to Creative Execution: Capturing the Imagination of Consumers and Publics -- 8. IGMC Drivers and Agency Interaction -- 9. An Integrated View of IGMC Management and Vendor Compensation -- 10. Developing IGMC Investments and Measurements -- 11. The Way Forward: Overcoming Barriers with IGMC Solutions -- App. 2. The Oral-B Study Case.".
- catalog title "Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.".
- catalog type "Case studies. fast".
- catalog type "text".