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- catalog abstract ""In Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make intuitive connections, and they outline understandable and practical strategies that any financial professional can use. The stories of Warren Buffett - one of the greatest "storysellers" of all time - and others help financial pros tap into the gut reaction of different types of clients, all the while engaging both sides of the brain - the logical side and the emotional, intuitive side."--Jacket.".
- catalog contributor b11633645.
- catalog contributor b11633646.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""In Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make intuitive connections, and they outline understandable and practical strategies that any financial professional can use. The stories of Warren Buffett - one of the greatest "storysellers" of all time - and others help financial pros tap into the gut reaction of different types of clients, all the while engaging both sides of the brain - the logical side and the emotional, intuitive side."--Jacket.".
- catalog description "How to Put Half of Your Client's Brain to Sleep -- Why Statistics Don't Sell and Stories Do -- Learning to Speak the Language of the Right Brain -- What's Your Gut Feeling? How Decisions Really Get Made -- Becoming a Better Storyseller -- Reading and Leading Others: The 30-Second Body Language Read -- How Socrates Can Help You Reach Your Sales Quota: Getting Others to Tell Their Story -- How Self-Deprecation and Wit Will Get You Further Than Self-Promotion -- Making the Intuitive Leap with Your Client -- Using Analogies and Metaphors to Move Your Clients and Products -- Storyselling in Desirable Markets -- Telling the Story of the Affluent -- Telling the Story of the 65+ -- Telling the Woman's Story -- Let Me Tell You a Story -- The Metaphorical Magic of Warren Buffett -- Let Me Tell You a Story: Storyselling Illustrations, Analogies, and Metaphors.".
- catalog extent "x, 246 p. :".
- catalog identifier "0793136644 (pbk.)".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Chicago, Ill : Dearborn,".
- catalog subject "332.6/068/8 21".
- catalog subject "HG4621 .W45 2000".
- catalog subject "Investment advisors Marketing.".
- catalog subject "Selling Psychological aspects.".
- catalog subject "Storytelling.".
- catalog tableOfContents "How to Put Half of Your Client's Brain to Sleep -- Why Statistics Don't Sell and Stories Do -- Learning to Speak the Language of the Right Brain -- What's Your Gut Feeling? How Decisions Really Get Made -- Becoming a Better Storyseller -- Reading and Leading Others: The 30-Second Body Language Read -- How Socrates Can Help You Reach Your Sales Quota: Getting Others to Tell Their Story -- How Self-Deprecation and Wit Will Get You Further Than Self-Promotion -- Making the Intuitive Leap with Your Client -- Using Analogies and Metaphors to Move Your Clients and Products -- Storyselling in Desirable Markets -- Telling the Story of the Affluent -- Telling the Story of the 65+ -- Telling the Woman's Story -- Let Me Tell You a Story -- The Metaphorical Magic of Warren Buffett -- Let Me Tell You a Story: Storyselling Illustrations, Analogies, and Metaphors.".
- catalog title "Storyselling for financial advisors : how top producers sell/ Scott West, Mitch Anthony.".
- catalog type "text".