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• catalog abstract "Explains how the media can help students acquire the knowledge, attitudes, and skills needed to participate in cross-cultural interactions.".
• catalog contributor b11643155.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description "Explains how the media can help students acquire the knowledge, attitudes, and skills needed to participate in cross-cultural interactions.".
• catalog description "Includes bibliographical references (p. 173-189) and index.".
• catalog description "Prologue : it began with the gypsies -- pt. I. An introduction in two episodes -- 1. Holly and Melissa's multicultural curriculum -- Shirley Temple -- The lion king -- Pocahontas -- O.J. -- Romance -- The learners -- 2. The societal curriculum -- Mass media and schools -- From teaching to learning -- Entertainment media as education -- A global issue -- Parents as media gatekeepers -- Parents spin doctors -- Conclusion.".
• catalog description "pt. II. The mass media as multicultural curriculum -- 3. Mediamakers as multicultural curriculum developers -- Content creators : the media writ large -- Content creators : media industries -- Content creators : individual mediamakers -- Limits on mediamakers -- Commercialism -- Tradition -- Convention -- A life of their own -- 4. Media products as multicultural textbooks -- Single group analyses -- Absence of comparative context -- Short-term analyses -- Information -- Organization of ideas -- Values -- Expectations -- Models for behavior -- Mass media curriculum as message system -- 5. Mass media and multicultural learning -- News vs. entertainment -- The media impact debate : polarization and pomposity -- Media-based learning : an empirical perspective -- Uses and gratifications -- Agenda-setting -- Reception analysis -- Unobtrusive empiricism -- Media-based learning : a projective perspective -- The Cosby show -- The godfather disclaimer -- Media-based learning : a theoretical perspective -- Conclusion : omnipresence of media-based learning.".
• catalog description "pt. III. Media and education in contemporary perspectives -- 6. October 1997 : a multicultural media journal -- Let the media curriculum begin -- Talk radio weighs in -- It's just entertainment -- Game day -- Promises, promises -- We're off to see the wizard -- Meanwhile, back in Riverside -- Back on the road again -- Red-eye time -- The home stretch -- Postscript -- 7. The contemporary media curriculum as school context -- Pervasiveness -- Themes -- Patterns -- Perspectives -- Ideology -- Media and learning -- Limits of content analysis -- The Children Now report -- A potential impact paradigm -- Conclusion.".
• catalog description "pt. IV. Schooling in a multiculturally mediated world -- 8. Mass media, multiculturalism, and schools -- Scholarly relationships -- Premises -- School educator responses -- Areas of school engagement -- Conclusion and preview -- 9. Struggling with stereotypes : uses and abuses of a critical concept -- Generalizations -- Media as generalizers and stereotypers -- Schools, generalizations, and stereotypes -- Labels -- Depictions -- Mass media and stereotypes -- Depictions versus stereotypes -- Schools versus stereotypes -- Conclusion -- 10. Multicultural education in the cyberspace era -- Cyberspace as mass media democracy -- Intergroup and intragroup communication -- Schools, cyberspace, and diversity -- Conclusion -- Epilogue : she's black, I'm white.".
• catalog extent "xxi, 202 p. ;".
• catalog identifier "0807739375 (paper : alk. paper)".
• catalog identifier "0807739383 (cloth : alk. paper)".
• catalog isPartOf "Multicultural education series (New York, N.Y.)".
• catalog isPartOf "Multicultural education series".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "New York : Teachers College Press,".
• catalog subject "306 21".
• catalog subject "Mass media and education.".
• catalog subject "Multicultural education.".
• catalog subject "Multiculturalism in mass media.".
• catalog subject "P96.M83 C67 2000".
• catalog tableOfContents "Prologue : it began with the gypsies -- pt. I. An introduction in two episodes -- 1. Holly and Melissa's multicultural curriculum -- Shirley Temple -- The lion king -- Pocahontas -- O.J. -- Romance -- The learners -- 2. The societal curriculum -- Mass media and schools -- From teaching to learning -- Entertainment media as education -- A global issue -- Parents as media gatekeepers -- Parents spin doctors -- Conclusion.".
• catalog tableOfContents "pt. II. The mass media as multicultural curriculum -- 3. Mediamakers as multicultural curriculum developers -- Content creators : the media writ large -- Content creators : media industries -- Content creators : individual mediamakers -- Limits on mediamakers -- Commercialism -- Tradition -- Convention -- A life of their own -- 4. Media products as multicultural textbooks -- Single group analyses -- Absence of comparative context -- Short-term analyses -- Information -- Organization of ideas -- Values -- Expectations -- Models for behavior -- Mass media curriculum as message system -- 5. Mass media and multicultural learning -- News vs. entertainment -- The media impact debate : polarization and pomposity -- Media-based learning : an empirical perspective -- Uses and gratifications -- Agenda-setting -- Reception analysis -- Unobtrusive empiricism -- Media-based learning : a projective perspective -- The Cosby show -- The godfather disclaimer -- Media-based learning : a theoretical perspective -- Conclusion : omnipresence of media-based learning.".
• catalog tableOfContents "pt. III. Media and education in contemporary perspectives -- 6. October 1997 : a multicultural media journal -- Let the media curriculum begin -- Talk radio weighs in -- It's just entertainment -- Game day -- Promises, promises -- We're off to see the wizard -- Meanwhile, back in Riverside -- Back on the road again -- Red-eye time -- The home stretch -- Postscript -- 7. The contemporary media curriculum as school context -- Pervasiveness -- Themes -- Patterns -- Perspectives -- Ideology -- Media and learning -- Limits of content analysis -- The Children Now report -- A potential impact paradigm -- Conclusion.".
• catalog tableOfContents "pt. IV. Schooling in a multiculturally mediated world -- 8. Mass media, multiculturalism, and schools -- Scholarly relationships -- Premises -- School educator responses -- Areas of school engagement -- Conclusion and preview -- 9. Struggling with stereotypes : uses and abuses of a critical concept -- Generalizations -- Media as generalizers and stereotypers -- Schools, generalizations, and stereotypes -- Labels -- Depictions -- Mass media and stereotypes -- Depictions versus stereotypes -- Schools versus stereotypes -- Conclusion -- 10. Multicultural education in the cyberspace era -- Cyberspace as mass media democracy -- Intergroup and intragroup communication -- Schools, cyberspace, and diversity -- Conclusion -- Epilogue : she's black, I'm white.".
• catalog title "The children are watching : how the media teach about diversity / Carlos E. Cortés.".
• catalog type "text".