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• catalog abstract ""In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--Jacket.".
• catalog contributor b11652175.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description ""In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--Jacket.".
• catalog description "Acer: The story of a successful Asian brand -- Tiger Balm: An ordinary Asian product becomes an international brand -- Understanding Brands -- The New Zealand Rugby Team: The All Blacks work hard to establish a new brand personality -- Padini Holdings: Creating and managing brands in a fast-changing market -- Branding a Country: Britain in Malaysia--Just between friends -- How Brands are Built -- National Computer Systems: Building a brand and changing market perceptions after corporatization -- Expressions International: Branding and positioning lifestyle products and services -- Understanding Markets -- BMW in Asia: Psychographic segmentation -- Hello Kitty: Branding an idea and selling it to different segments -- Royal Selangor: A niche-market helps to establish an international brand -- Creating a Powerful Brand Position -- Southern Unit Trust: When is a unit trust not a unit trust? Establishing a position and re-positioning when the competition follows -- Asian Banks: Re-positioning for brand loyalty -- Volkswagen: Changing perceptions and positioning--Stretching a brand -- Ikea: Using multi-positioning to establish market niche -- Brand Management -- Singapore Airlines: Managing a famous brand -- Banyan Tree Hotels and Resorts: A role model for brand guardianship in a niche-market -- Gucci: Revitalizing an old brand -- Measuring Brand Success -- Boon Rawd Brewery: Researching beer brand image and strategy options in Thailand -- Developing International Asian Brands--Problems and Opportunities.".
• catalog description "Includes bibliographical references and index.".
• catalog extent "ix, 261 p. ;".
• catalog hasFormat "Branding in Asia.".
• catalog identifier "0471835765 (cloth : alk. paper)".
• catalog isFormatOf "Branding in Asia.".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "Singapore ; New York : Wiley,".
• catalog relation "Branding in Asia.".
• catalog spatial "Asia".
• catalog subject "658.8/27/095 21; aa05 09-24-99".
• catalog subject "Brand name products Case studies.".
• catalog subject "Branding (Marketing) Asia Case studies.".
• catalog subject "Competition, International Case studies.".
• catalog subject "HD69.B7 .T45 2000".
• catalog subject "Marketing Case studies.".
• catalog tableOfContents "Acer: The story of a successful Asian brand -- Tiger Balm: An ordinary Asian product becomes an international brand -- Understanding Brands -- The New Zealand Rugby Team: The All Blacks work hard to establish a new brand personality -- Padini Holdings: Creating and managing brands in a fast-changing market -- Branding a Country: Britain in Malaysia--Just between friends -- How Brands are Built -- National Computer Systems: Building a brand and changing market perceptions after corporatization -- Expressions International: Branding and positioning lifestyle products and services -- Understanding Markets -- BMW in Asia: Psychographic segmentation -- Hello Kitty: Branding an idea and selling it to different segments -- Royal Selangor: A niche-market helps to establish an international brand -- Creating a Powerful Brand Position -- Southern Unit Trust: When is a unit trust not a unit trust? Establishing a position and re-positioning when the competition follows -- Asian Banks: Re-positioning for brand loyalty -- Volkswagen: Changing perceptions and positioning--Stretching a brand -- Ikea: Using multi-positioning to establish market niche -- Brand Management -- Singapore Airlines: Managing a famous brand -- Banyan Tree Hotels and Resorts: A role model for brand guardianship in a niche-market -- Gucci: Revitalizing an old brand -- Measuring Brand Success -- Boon Rawd Brewery: Researching beer brand image and strategy options in Thailand -- Developing International Asian Brands--Problems and Opportunities.".
• catalog title "Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.".
• catalog type "Case studies. fast".
• catalog type "text".