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• catalog abstract "In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar, a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--In other words, all of us. As immigrant groups gain economic security, they tend to reinforce, not relinquish, their ethnic identification. The author demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and the author is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. This book illuminates an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.".
• catalog contributor b11661887.
• catalog coverage "United States Ethnic relations.".
• catalog coverage "United States Race relations.".
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description "1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.".
• catalog description "In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar, a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--In other words, all of us. As immigrant groups gain economic security, they tend to reinforce, not relinquish, their ethnic identification. The author demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and the author is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. This book illuminates an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.".
• catalog description "Includes bibliographical references (p. [216]-225) and index.".
• catalog extent "x, 244 p. :".
• catalog hasFormat "Shopping for identity.".
• catalog identifier "0805241566".
• catalog isFormatOf "Shopping for identity.".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "New York : Schocken Books,".
• catalog relation "Shopping for identity.".
• catalog spatial "United States Ethnic relations.".
• catalog spatial "United States Race relations.".
• catalog spatial "United States.".
• catalog subject "305.8/00973 21".
• catalog subject "Assimilation (Sociology) Economic aspects United States.".
• catalog subject "Consumption (Economics) Social aspects United States.".
• catalog subject "E184.A1 H214 2000".
• catalog subject "Ethnicity Economic aspects United States.".
• catalog subject "Marketing Social aspects United States.".
• catalog subject "Popular culture Economic aspects United States.".
• catalog tableOfContents "1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.".
• catalog title "Shopping for identity : the marketing of ethnicity / Marilyn Halter.".
• catalog type "text".