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• catalog abstract ""Chrysler is a detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records." "Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to the head of the Buick Division of General Motors, to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler - the world's first modern car - and the formation of Chrysler Corporation in 1925. Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors - losing money only in the rock-bottom year of 1932 - and despite the market fiasco of the Chrysler Airflow (which was years ahead of its time), the company grew and remained profitable right up to Chrysler's death in 1940"--Jacket.".
• catalog alternative "Life and times of an automotive genius".
• catalog contributor b11688364.
• catalog created "2000.".
• catalog date "2000".
• catalog date "2000.".
• catalog dateCopyrighted "2000.".
• catalog description ""Chrysler is a detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records." "Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to the head of the Buick Division of General Motors, to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler - the world's first modern car - and the formation of Chrysler Corporation in 1925. Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors - losing money only in the rock-bottom year of 1932 - and despite the market fiasco of the Chrysler Airflow (which was years ahead of its time), the company grew and remained profitable right up to Chrysler's death in 1940"--Jacket.".
• catalog description "Includes bibliographical references and index.".
• catalog description "The Early Years -- The Land from Which Walter Chrysler Sprang -- The Background of the Chrysler Family -- Kansas, the Plains Indians, the Stage Coach, and the Coming of the Railroad -- The Birth of Walter Chrysler; How Financial Corruption Built the Railroads: What Texas Cattle Meant to Kansas -- Ellis, Kansas: The Cradle of Walter Chrysler's Life -- Boyhood in Ellis -- Going to Work at the Union Pacific Roundhouse -- Working on the Railroad -- Getting Married, and the First Big Break -- Putting a Lid on It, and the Go-Ahead Signal -- Trinidad: The First Major Responsibility -- Childress: Springboard to the Future -- Oelwein, Iowa: Superintendent of Motive Power and the First Car -- The First Manufacturing Job: ALCO -- The Automobile and the Assembly Line -- The Early History of the Automobile -- The Development of Mass Production -- Greatness -- Chrysler at Buick -- Chrysler at Willys -- Putting Together the First Chrysler Car -- The Significance of the First Chrysler Car -- Maxwell Becomes the Chrysler Corporation -- Art and Color Take Over the Car Business -- Chrysler Makes it the Big Three -- The Chrysler Building -- 1929: The Crash -- The Great Depression Hits the Automobile Industry -- Streamlining and the Airflow Car -- Labor and the Strike of 1937 -- How He Lived: Summing Up.".
• catalog extent "xiv, 697 p. :".
• catalog hasFormat "Chrysler.".
• catalog identifier "0195078969 (alk. paper)".
• catalog isFormatOf "Chrysler.".
• catalog issued "2000".
• catalog issued "2000.".
• catalog language "eng".
• catalog publisher "New York : Oxford University Press,".
• catalog relation "Chrysler.".
• catalog spatial "United States".
• catalog subject "338.7/6292/092 B 21".
• catalog subject "Automobile industry and trade United States History.".
• catalog subject "Chrysler Corporation History.".
• catalog subject "Chrysler, Walter P. (Walter Percy), 1909-".
• catalog subject "Chrysler, Walter P. (Walter Percy), 1909-1988.".
• catalog subject "HD9710.U52 C453 2000".
• catalog tableOfContents "The Early Years -- The Land from Which Walter Chrysler Sprang -- The Background of the Chrysler Family -- Kansas, the Plains Indians, the Stage Coach, and the Coming of the Railroad -- The Birth of Walter Chrysler; How Financial Corruption Built the Railroads: What Texas Cattle Meant to Kansas -- Ellis, Kansas: The Cradle of Walter Chrysler's Life -- Boyhood in Ellis -- Going to Work at the Union Pacific Roundhouse -- Working on the Railroad -- Getting Married, and the First Big Break -- Putting a Lid on It, and the Go-Ahead Signal -- Trinidad: The First Major Responsibility -- Childress: Springboard to the Future -- Oelwein, Iowa: Superintendent of Motive Power and the First Car -- The First Manufacturing Job: ALCO -- The Automobile and the Assembly Line -- The Early History of the Automobile -- The Development of Mass Production -- Greatness -- Chrysler at Buick -- Chrysler at Willys -- Putting Together the First Chrysler Car -- The Significance of the First Chrysler Car -- Maxwell Becomes the Chrysler Corporation -- Art and Color Take Over the Car Business -- Chrysler Makes it the Big Three -- The Chrysler Building -- 1929: The Crash -- The Great Depression Hits the Automobile Industry -- Streamlining and the Airflow Car -- Labor and the Strike of 1937 -- How He Lived: Summing Up.".
• catalog title "Chrysler : the life and times of an automotive genius / Vincent Curcio.".
• catalog title "Life and times of an automotive genius".
• catalog type "History. fast".
• catalog type "text".