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- catalog contributor b11696669.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The Book's Purpose -- B2B and B2C -- Becoming A Web Business -- Build It, They Come, They Leave -- Promise: New Growth from the Web -- Perplexity: Running a Web Business -- Surprise: Seeing the Web Business as Others See You -- Lessons from CPS -- Web Engagement -- Getting the Big Picture -- A Few Basic Questions -- Where Do Log Files Come From? -- What Is in a Log File? -- The Content of a Log File Record -- Records Associated with the Initial Request -- Some Implications -- Following the Actions of a Single Visitor -- Questions about Visitors -- Where Do They Come From? -- Referrer Information in Log Files -- Search Terms Used to Reach Your Site -- Other Log File Extensions -- Answering the Basic Questions -- Putting Log File Analysis to Use -- How Much Use Is the Website Getting? -- What Parts of the Site Get the Most Use? -- How Do People Find Out about the Site? -- Is the Site Functioning as Expected? -- Getting More From Website Data -- Visits -- The Visitor's IP Address -- Pulling In Other Information -- Referrer Information Used to Reconstruct a Visit -- Other Approaches to Constructing Visits from Log Files -- Use of Cookies -- Registration -- Operational Considerations -- Overview of the Log File Analysis Process -- Implications -- Identifying Questions for Your Business Model -- Different Kinds of Web Businesses -- Closing Sales on the Web -- Selling Access to Visitors -- Supporting a Non-Web Business -- Mixes and Blends of Web Business Models -- Key Ideas -- Using Cookies -- There's Something about Cookies.".
- catalog extent "xxiv, 196 p. :".
- catalog hasFormat "Web engagement.".
- catalog identifier "020165766X".
- catalog isFormatOf "Web engagement.".
- catalog isPartOf "Addison-Wesley information technology series".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Reading, MA : Addison-Wesley,".
- catalog relation "Web engagement.".
- catalog subject "658.8/4 21".
- catalog subject "Business enterprises Computer networks.".
- catalog subject "Electronic commerce.".
- catalog subject "HF5548.32 .Z64 2000".
- catalog subject "Internet.".
- catalog tableOfContents "The Book's Purpose -- B2B and B2C -- Becoming A Web Business -- Build It, They Come, They Leave -- Promise: New Growth from the Web -- Perplexity: Running a Web Business -- Surprise: Seeing the Web Business as Others See You -- Lessons from CPS -- Web Engagement -- Getting the Big Picture -- A Few Basic Questions -- Where Do Log Files Come From? -- What Is in a Log File? -- The Content of a Log File Record -- Records Associated with the Initial Request -- Some Implications -- Following the Actions of a Single Visitor -- Questions about Visitors -- Where Do They Come From? -- Referrer Information in Log Files -- Search Terms Used to Reach Your Site -- Other Log File Extensions -- Answering the Basic Questions -- Putting Log File Analysis to Use -- How Much Use Is the Website Getting? -- What Parts of the Site Get the Most Use? -- How Do People Find Out about the Site? -- Is the Site Functioning as Expected? -- Getting More From Website Data -- Visits -- The Visitor's IP Address -- Pulling In Other Information -- Referrer Information Used to Reconstruct a Visit -- Other Approaches to Constructing Visits from Log Files -- Use of Cookies -- Registration -- Operational Considerations -- Overview of the Log File Analysis Process -- Implications -- Identifying Questions for Your Business Model -- Different Kinds of Web Businesses -- Closing Sales on the Web -- Selling Access to Visitors -- Supporting a Non-Web Business -- Mixes and Blends of Web Business Models -- Key Ideas -- Using Cookies -- There's Something about Cookies.".
- catalog title "Web engagement : connecting to customers in e-business / Bill Zoellick.".
- catalog type "text".