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- catalog abstract "The authors of this work assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.".
- catalog contributor b11704187.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "An introduction to global business -- Strategic and Management Issues in Global and Transnational Business -- Global and transnational business-an introduction -- The globalization debate -- Levitt and standardization -- Globalization of industries and markets -- Case example: increasing global co-ordination in Philips Electronics -- Global and transnational strategies and management-the issues -- A framework for global and transnational strategic management -- The controversies in strategic management -- The prescriptive or deliberate approach to strategy -- The emergent or learning approach to strategy -- The competitive positioning approach to strategy -- The resource, competence and capability approach to strategy -- The approach to global strategy in this book -- Strategy is both planned and emergent -- Competitive advantage results from both internal competence development and from changing conditions in the business environment -- It is important to distinguish between industries and markets -- Competitive advantage results from organizational learning, and both competitive and collaborative behaviour -- The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations -- A summary of the frameworks -- The global and transnational strategic management process -- The management process matrix -- The major elements in the process matrix -- Global business analysis -- Globalization and Global Vision -- The concept of globalization.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The authors of this work assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.".
- catalog extent "xvi, 463 p. :".
- catalog hasFormat "Global and transnational business.".
- catalog identifier "0471988197 (alk. paper)".
- catalog isFormatOf "Global and transnational business.".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Chichester, West Sussex, England : New York : Wiley,".
- catalog relation "Global and transnational business.".
- catalog subject "658.4/012 21".
- catalog subject "Competition, International.".
- catalog subject "HD62.4 .G528 2000".
- catalog subject "International business enterprises Management.".
- catalog subject "Marketing Management.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "An introduction to global business -- Strategic and Management Issues in Global and Transnational Business -- Global and transnational business-an introduction -- The globalization debate -- Levitt and standardization -- Globalization of industries and markets -- Case example: increasing global co-ordination in Philips Electronics -- Global and transnational strategies and management-the issues -- A framework for global and transnational strategic management -- The controversies in strategic management -- The prescriptive or deliberate approach to strategy -- The emergent or learning approach to strategy -- The competitive positioning approach to strategy -- The resource, competence and capability approach to strategy -- The approach to global strategy in this book -- Strategy is both planned and emergent -- Competitive advantage results from both internal competence development and from changing conditions in the business environment -- It is important to distinguish between industries and markets -- Competitive advantage results from organizational learning, and both competitive and collaborative behaviour -- The complexity and unpredictability of change in both the business environment and in businesses themselves mean that businesses must be intelligent (or learning) organizations -- A summary of the frameworks -- The global and transnational strategic management process -- The management process matrix -- The major elements in the process matrix -- Global business analysis -- Globalization and Global Vision -- The concept of globalization.".
- catalog title "Global and transnational business : strategy and management / by George Stonehouse ... [et al.].".
- catalog type "text".