Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008418088/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog contributor b11725505.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass Marketing -- Browsers, Home Pages, and Websites -- Relationship Marketing and Business-to-Business Marketing -- Technology Marketing: Ideas and Campaigns -- From Relationship Marketing to Real Time -- The Internet, Intranets, and Marketing Channels -- Consumer Marketing on the Web -- The Promise of Interactive Marketing -- Direct Response and One-to-One Marketing -- The Story of Zima: From Home Pages to Websites -- The Story of Banner Advertising: Banners, Direct, and Standardization -- Mass Marketers Launch Websites -- Ad Banners and Online Communities -- Problems of Online Branding -- Online and Offline Advertising -- Broadcast Hybrids -- Online Access and Community Providers -- Toward Ad Networks -- World Wide Web--Global Marketing and Global Marketers -- Toward Global Markets -- Epilogue: "The War for Eyeballs."".
- catalog extent "xvi, 308 p. :".
- catalog identifier "1567203035 (alk. paper)".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum,".
- catalog subject "658.8/00285/4678 21".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.1265 .S735 1999".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "World Wide Web.".
- catalog tableOfContents "Prologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass Marketing -- Browsers, Home Pages, and Websites -- Relationship Marketing and Business-to-Business Marketing -- Technology Marketing: Ideas and Campaigns -- From Relationship Marketing to Real Time -- The Internet, Intranets, and Marketing Channels -- Consumer Marketing on the Web -- The Promise of Interactive Marketing -- Direct Response and One-to-One Marketing -- The Story of Zima: From Home Pages to Websites -- The Story of Banner Advertising: Banners, Direct, and Standardization -- Mass Marketers Launch Websites -- Ad Banners and Online Communities -- Problems of Online Branding -- Online and Offline Advertising -- Broadcast Hybrids -- Online Access and Community Providers -- Toward Ad Networks -- World Wide Web--Global Marketing and Global Marketers -- Toward Global Markets -- Epilogue: "The War for Eyeballs."".
- catalog title "The birth of Internet marketing communications / Dan Steinbock.".
- catalog type "text".