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- catalog abstract ""The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket.".
- catalog contributor b11732992.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket.".
- catalog description "Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.".
- catalog extent "xii, 249 p. :".
- catalog hasFormat "Moderating focus groups.".
- catalog identifier "0761920439 (hardcover : alk. paper)".
- catalog identifier "0761920447 (pbk. : alk. paper)".
- catalog isFormatOf "Moderating focus groups.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Moderating focus groups.".
- catalog subject "001.4/33 21".
- catalog subject "Focus groups.".
- catalog subject "H61.28 .G73 2000".
- catalog subject "Social sciences Research.".
- catalog tableOfContents "Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.".
- catalog title "Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.".
- catalog type "Guide (Descripteur de forme) rasuqam".
- catalog type "text".