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- catalog abstract ""In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--Jacket.".
- catalog alternative "E-commerce".
- catalog contributor b11757159.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--Jacket.".
- catalog description "Formulating an Internet strategy in a networked world -- Creating an integrated e-commerce strategy -- Ownership issues -- E-strategy leadership through a technology focus -- Developing a market focus: sector strategies in segmenting markets -- Service leadership: adding value to the customer at every point of contact -- E-branding: the emergence of new global brands -- Formulating an internet rollout strategy -- Internet strategy effectiveness: a scorecard approach -- Waves of the future: issues that will shape the formulation of strategy -- Views from the edge: conversations with executives: travel related services, financial services, power utility, telecommunications, healthcare services -- Featured IBM technology in Charles Schwab case study.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxiv, 343 p. :".
- catalog identifier "0130198447 (pbk.)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall PTR,".
- catalog subject "658.4/012 21".
- catalog subject "Business planning Case studies.".
- catalog subject "Electronic commerce Case studies.".
- catalog subject "HF5548.32 .P58 2000".
- catalog tableOfContents "Formulating an Internet strategy in a networked world -- Creating an integrated e-commerce strategy -- Ownership issues -- E-strategy leadership through a technology focus -- Developing a market focus: sector strategies in segmenting markets -- Service leadership: adding value to the customer at every point of contact -- E-branding: the emergence of new global brands -- Formulating an internet rollout strategy -- Internet strategy effectiveness: a scorecard approach -- Waves of the future: issues that will shape the formulation of strategy -- Views from the edge: conversations with executives: travel related services, financial services, power utility, telecommunications, healthcare services -- Featured IBM technology in Charles Schwab case study.".
- catalog title "E-commerce".
- catalog title "Ecommerce : formulation of strategy / Robert T. Plant.".
- catalog type "Case studies. fast".
- catalog type "text".