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- catalog abstract ""For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--Jacket.".
- catalog contributor b11771347.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--Jacket.".
- catalog description "Understanding the many different ways to listen to your donors -- An overview of the survey process -- Designing survey research -- Designing the questionnaire -- Designing individual questions -- Putting it all together -- Administering the survey -- Analyzing the survey results -- Preparing an effective survey report.".
- catalog extent "xviii, 214 p. :".
- catalog identifier "0787950378".
- catalog isPartOf "The Jossey-Bass nonprofit and public management series".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "San Francisco : Jossey-Bass,".
- catalog subject "001.4/33 21".
- catalog subject "Fund raising.".
- catalog subject "HG4027.65 .C36 2000".
- catalog subject "Nonprofit organizations Finance.".
- catalog tableOfContents "Understanding the many different ways to listen to your donors -- An overview of the survey process -- Designing survey research -- Designing the questionnaire -- Designing individual questions -- Putting it all together -- Administering the survey -- Analyzing the survey results -- Preparing an effective survey report.".
- catalog title "Listening to your donors : the nonprofit's practical guide to designing and conducting surveys that improve communication with donors, refine marketing methods, make fundraising appeals more effective, increase your income / Bruce Campbell.".
- catalog type "text".