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- catalog contributor b11791544.
- catalog contributor b11791545.
- catalog contributor b11791546.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xviii, 142 p., [8] p. of plates :".
- catalog identifier "031222897X (cloth)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York : St. Martin's Press,".
- catalog subject "658.8/27 21".
- catalog subject "Brand choice.".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 C54 1999".
- catalog subject "Marketing.".
- catalog subject "Strategic planning.".
- catalog title "Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.".
- catalog type "text".