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- catalog contributor b11812585.
- catalog contributor b11812586.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Ch. 1. Marketing in the Changing Latin American Environment -- Ch. 2. The Internationalization of Latin American Markets -- Case 2-1. International Marketing Managers (A): Susan Elespuru / John A. Quelch -- Case 2-2. Rheem-Saiar / Guillermo D'Andrea and Serio Postigo -- Case 2-3. Grupo Televisa S.A. de C.V. / John A. Quelch and Jonathan J. Ginns -- Ch. 3. Product Leadership -- Case 3-1. Arcor Chocolates / Guillermo D'Andrea -- Case 3-2. Algodonera del Plata / Guillermo D'Andrea -- Case 3-3. Astra Sports Inc. (B) / John A. Quelch -- Ch. 4. Competing on Price -- Case 4-1. Wiessberg GMBH / John A. Quelch -- Case 4-2. Societe Generale du Papier / John A. Quelch and Carlos G. Sequeira -- Ch. 5. Channels of Distribution -- Case 5-1. Cummins Engine Company, Inc.: Black Friday / John C. Whitney, Jr. -- Case 5-2. David Del Curto, S.A. / John A. Quelch and Jon I. Martinez -- Case 5-3. Mega / Guillermo D'Andrea -- Ch. 6. Communications -- Case 6-1. Desormex, S.A. (A) / Alejandro Ortega and Jorge Gutierrez.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "viii, 280 p. :".
- catalog hasFormat "Cases in strategic marketing management.".
- catalog identifier "0130894907".
- catalog identifier "0201338793".
- catalog isFormatOf "Cases in strategic marketing management.".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice-Hall,".
- catalog relation "Cases in strategic marketing management.".
- catalog spatial "Latin America".
- catalog subject "658.8/02 21".
- catalog subject "HF1416.6.L38 D36 2000".
- catalog subject "Marketing Latin America Management Case studies.".
- catalog tableOfContents "Ch. 1. Marketing in the Changing Latin American Environment -- Ch. 2. The Internationalization of Latin American Markets -- Case 2-1. International Marketing Managers (A): Susan Elespuru / John A. Quelch -- Case 2-2. Rheem-Saiar / Guillermo D'Andrea and Serio Postigo -- Case 2-3. Grupo Televisa S.A. de C.V. / John A. Quelch and Jonathan J. Ginns -- Ch. 3. Product Leadership -- Case 3-1. Arcor Chocolates / Guillermo D'Andrea -- Case 3-2. Algodonera del Plata / Guillermo D'Andrea -- Case 3-3. Astra Sports Inc. (B) / John A. Quelch -- Ch. 4. Competing on Price -- Case 4-1. Wiessberg GMBH / John A. Quelch -- Case 4-2. Societe Generale du Papier / John A. Quelch and Carlos G. Sequeira -- Ch. 5. Channels of Distribution -- Case 5-1. Cummins Engine Company, Inc.: Black Friday / John C. Whitney, Jr. -- Case 5-2. David Del Curto, S.A. / John A. Quelch and Jon I. Martinez -- Case 5-3. Mega / Guillermo D'Andrea -- Ch. 6. Communications -- Case 6-1. Desormex, S.A. (A) / Alejandro Ortega and Jorge Gutierrez.".
- catalog title "Cases in strategic marketing management : business strategies in Latin America / Guillermo J. D'Andrea, John A. Quelch.".
- catalog type "Case studies. fast".
- catalog type "text".