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• catalog alternative "Handbook of public relations and communications".
• catalog alternative "Public relations and communications".
• catalog contributor b11825088.
• catalog created "c1998.".
• catalog date "1998".
• catalog date "c1998.".
• catalog dateCopyrighted "c1998.".
• catalog description "Includes bibliographical references (p. 799-807) and index.".
• catalog description "Opinion research and public relations / Robert O. Carlson and George Gallup Jr. -- Fact=finding for public relations / William W. Cook -- Preparations for communicating / Herbert M. Baus, Philip Lesly -- Relations with publicity media / Philip Lesly -- Publicity in newspapers / Herbert M. Baus, Philip Lesly -- Publicity in magazines / Herbert M. Baus -- Books and other publications / Herbert M. Baus, Philip Lesly -- Publicity in TV and radio / Philip Lesly -- Publicity in the movies / Martin M. Cooper -- Sponsored films, videos, and other audiovisual media / Loren J. Kallsen -- Controlled electronic communications / James L. Horton, Dermot McKeone -- The information superhighway and public relations ; Using advertising for public relations communication / Philip Lesly -- Direct communications methods / Herbert M. Baus, Philip Lesly -- Working with influential groups / Herbert M. Baus -- How to use graphics and printing / Paul R. Nelson -- ".
• catalog description "The nature and role of public relations ; Policy issues, crises, and opportunities ; The nature of effective communications / Philip Lesly -- Dynamics and role of public affairs / Raymond L. Hoewing -- Working with the federal government / Ernest Wittenberg, Philip Lesly -- Working with state government / Richard A. Armstrong -- Having a voice in politics / Mace Broide -- Community relations / Bill Peak -- Working and communicating with minority groups / D. Parke Gibson, Patricia P. Gibson -- Winning support for idea or cause / Hugh C. Newton, Herb B. Berkowitz -- Investor relations / Eugene Miller -- Employee communication / Richard Bevan, John Bailey -- Public relations and labor matters / Robert W. Hefty -- Public relations and marketing / Judith Rich -- Building effective dealer relations / Ronald I. Gow and Lenard F. Schweitzer -- Consumer affairs and consumerism / John W. Felton -- Analysis, planning and programming / Philip Lesly -- ".
• catalog description "The place and function of the public relations counsel / Philip Lesly -- Considerations of law in public relations / Frank Walsh -- Other functions, principles, and trends / Philip Lesly.".
• catalog description "The utility and its publics / Howard A. Praeger, James M. Minehan -- Public relations for the business and professional association / J. Carroll Bateman -- Public relations for financial organizations / Ronald E. Rhody -- Public relations for retailers / Terry Mayer -- Public relations for the small to mid-sized company / Philip Taggart -- Public relations for charities and other nonprofit organizations / Don Bates -- Public relations for religions and religious groups / Marvin C. Wilbur -- Public relations for educational institutions / Michael Radock -- The public relations of government / William I. Greener, Jr., George J. Tanber -- Public relations for the professional firm / Richard R. Conarroe, Ronald R. Conarroe -- Public relations for political candidates / John F. Kraft, Morris V. Rosenbloom, Diane Hendricks -- International public relations / Robert S. Leaf -- Organization and function of the corporate public relations department / Charles H. Prout -- ".
• catalog extent "xix, 826 p. :".
• catalog identifier "0844232572 (alk. paper)".
• catalog issued "1998".
• catalog issued "c1998.".
• catalog language "eng".
• catalog publisher "Lincolnwood, Ill., U.S.A. : Contemporary Books,".
• catalog subject "659.2 21".
• catalog subject "HM263 .L472 1998".
• catalog subject "Public relations Handbooks, manuals, etc.".
• catalog tableOfContents "Opinion research and public relations / Robert O. Carlson and George Gallup Jr. -- Fact=finding for public relations / William W. Cook -- Preparations for communicating / Herbert M. Baus, Philip Lesly -- Relations with publicity media / Philip Lesly -- Publicity in newspapers / Herbert M. Baus, Philip Lesly -- Publicity in magazines / Herbert M. Baus -- Books and other publications / Herbert M. Baus, Philip Lesly -- Publicity in TV and radio / Philip Lesly -- Publicity in the movies / Martin M. Cooper -- Sponsored films, videos, and other audiovisual media / Loren J. Kallsen -- Controlled electronic communications / James L. Horton, Dermot McKeone -- The information superhighway and public relations ; Using advertising for public relations communication / Philip Lesly -- Direct communications methods / Herbert M. Baus, Philip Lesly -- Working with influential groups / Herbert M. Baus -- How to use graphics and printing / Paul R. Nelson -- ".
• catalog tableOfContents "The nature and role of public relations ; Policy issues, crises, and opportunities ; The nature of effective communications / Philip Lesly -- Dynamics and role of public affairs / Raymond L. Hoewing -- Working with the federal government / Ernest Wittenberg, Philip Lesly -- Working with state government / Richard A. Armstrong -- Having a voice in politics / Mace Broide -- Community relations / Bill Peak -- Working and communicating with minority groups / D. Parke Gibson, Patricia P. Gibson -- Winning support for idea or cause / Hugh C. Newton, Herb B. Berkowitz -- Investor relations / Eugene Miller -- Employee communication / Richard Bevan, John Bailey -- Public relations and labor matters / Robert W. Hefty -- Public relations and marketing / Judith Rich -- Building effective dealer relations / Ronald I. Gow and Lenard F. Schweitzer -- Consumer affairs and consumerism / John W. Felton -- Analysis, planning and programming / Philip Lesly -- ".
• catalog tableOfContents "The place and function of the public relations counsel / Philip Lesly -- Considerations of law in public relations / Frank Walsh -- Other functions, principles, and trends / Philip Lesly.".
• catalog tableOfContents "The utility and its publics / Howard A. Praeger, James M. Minehan -- Public relations for the business and professional association / J. Carroll Bateman -- Public relations for financial organizations / Ronald E. Rhody -- Public relations for retailers / Terry Mayer -- Public relations for the small to mid-sized company / Philip Taggart -- Public relations for charities and other nonprofit organizations / Don Bates -- Public relations for religions and religious groups / Marvin C. Wilbur -- Public relations for educational institutions / Michael Radock -- The public relations of government / William I. Greener, Jr., George J. Tanber -- Public relations for the professional firm / Richard R. Conarroe, Ronald R. Conarroe -- Public relations for political candidates / John F. Kraft, Morris V. Rosenbloom, Diane Hendricks -- International public relations / Robert S. Leaf -- Organization and function of the corporate public relations department / Charles H. Prout -- ".
• catalog title "Handbook of public relations and communications".
• catalog title "Lesly's handbook of public relations and communications / Philip Lesly, editor.".
• catalog title "Public relations and communications".
• catalog type "Handbooks, manuals, etc. fast".
• catalog type "text".