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- catalog abstract ""A War of Words in the Discourse of Trade: The Rhetorical Constitution of Metaphor by Philip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War as it occurs in concrete discourse." "Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation." "Eubanks focuses on the conceptual metaphor Trade Is War - a metaphor found wherever people discuss business and commerce - to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk."--Jacket.".
- catalog contributor b11825117.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""A War of Words in the Discourse of Trade: The Rhetorical Constitution of Metaphor by Philip Eubanks challenges traditional accounts of metaphor and significantly expands theories of "conceptual" metaphor by examining Trade Is War as it occurs in concrete discourse." "Although scholarly interest in metaphor as an aesthetic, linguistic, and cognitive phenomenon has long endured, Eubanks is among the first to consider metaphor in its sociohistorical role. Questioning major accounts of metaphor from Aristotle to the present, Eubanks argues that metaphor is not just influenced by but actually is constituted by its concrete operation."".
- catalog description ""Eubanks focuses on the conceptual metaphor Trade Is War - a metaphor found wherever people discuss business and commerce - to develop his rhetorical model of metaphor. He analyzes Trade Is War as it occurs in the print news media, on television discussion shows, in academic works, in popular nonfiction and novels, in historic economic commentary, and in focus group talk."--Jacket.".
- catalog description "1. A Conversation among Metaphors -- 2. Beyond Aristotle's Algebra -- 3. The Conversation at Large -- 4. Three (Doubtful) Premises of Metaphor Theory -- 5. The Story of Metaphor -- 6. Metaphor, Culture, and Community -- 7. Conclusion.".
- catalog description "Includes bibliographical references (p. 177-186) and index.".
- catalog extent "xii, 192 p. ;".
- catalog identifier "0809323346 (cloth : alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Carbondale : Southern Illinois University Press,".
- catalog subject "380 21".
- catalog subject "Commerce.".
- catalog subject "HF1008 .E78 2000".
- catalog subject "Metaphor.".
- catalog tableOfContents "1. A Conversation among Metaphors -- 2. Beyond Aristotle's Algebra -- 3. The Conversation at Large -- 4. Three (Doubtful) Premises of Metaphor Theory -- 5. The Story of Metaphor -- 6. Metaphor, Culture, and Community -- 7. Conclusion.".
- catalog title "A war of words in the discourse of trade : the rhetorical constitution of metaphor / Philip Eubanks.".
- catalog type "text".