Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008483614/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog abstract ""Leading us decade by decade, the book presents a tour of advertising as it has evolved throughout the years: from the graphics of Chesterfield cigarettes in the 1920s, Coca-Cola in the 1940s, and the Volkswagen bug in the 1960s, to contemporary campaigns with slogans that have taken hold of modern popular culture: "Just Do It," "Got Milk?," "Think Different," and more."--Jacket.".
- catalog contributor b11839331.
- catalog contributor b11839332.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Leading us decade by decade, the book presents a tour of advertising as it has evolved throughout the years: from the graphics of Chesterfield cigarettes in the 1920s, Coca-Cola in the 1940s, and the Volkswagen bug in the 1960s, to contemporary campaigns with slogans that have taken hold of modern popular culture: "Just Do It," "Got Milk?," "Think Different," and more."--Jacket.".
- catalog description "Foreword / Jerry Della Femina -- Editor's Note / Jackie Merri Meyer -- Acknowledgments / Jackie Merri Meyer -- 1920s / Steven Heller -- 1930s / Jay Chiat -- 1940s / Shelly Lazarus -- 1950s / Roy Grace -- Walking Among Giants, Dodging Dwarves / Edward A. McCabe -- 1960s / George Lois -- Mad Ave Has Moved / Karl Steinbrenner -- 1970s / Bob Giraldi -- Gender Thing / Jean Marcellino -- 1980s / Allan Beaver -- Richard Kirshenbaum's Top-Ten List / Richard Kirshenbaum -- 1990s / Lee Clow -- Inside Corporate Design/Advertising (Then and Now) / Lou Dorfsman -- Advertising Agency Index.".
- catalog extent "256 p. :".
- catalog hasFormat "Mad Ave.".
- catalog identifier "0789303698".
- catalog isFormatOf "Mad Ave.".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "New York : Universe Pub. ; Distributed to the U.S. trade by St. Martin's Press,".
- catalog relation "Mad Ave.".
- catalog spatial "United States.".
- catalog subject "659.1/0973 21".
- catalog subject "Advertising United States.".
- catalog subject "Commercial art United States.".
- catalog subject "HF5813.U6 M23 2000".
- catalog tableOfContents "Foreword / Jerry Della Femina -- Editor's Note / Jackie Merri Meyer -- Acknowledgments / Jackie Merri Meyer -- 1920s / Steven Heller -- 1930s / Jay Chiat -- 1940s / Shelly Lazarus -- 1950s / Roy Grace -- Walking Among Giants, Dodging Dwarves / Edward A. McCabe -- 1960s / George Lois -- Mad Ave Has Moved / Karl Steinbrenner -- 1970s / Bob Giraldi -- Gender Thing / Jean Marcellino -- 1980s / Allan Beaver -- Richard Kirshenbaum's Top-Ten List / Richard Kirshenbaum -- 1990s / Lee Clow -- Inside Corporate Design/Advertising (Then and Now) / Lou Dorfsman -- Advertising Agency Index.".
- catalog title "Mad Ave : award-winning advertising of the 20th century / Art Directors Club ; edited by Jackie Merri Meyer.".
- catalog type "text".