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- catalog abstract ""Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.".
- catalog contributor b11856558.
- catalog contributor b11856559.
- catalog contributor b11856560.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.".
- catalog description "BMW AG: the Digital Auto Project / Stefan H. Thomke -- Eli Lilly and Company / Stefan H. Thomke, Ashok Nimgade, and P. Pospisil -- Innovation at 3M corporation / Stefan H. Thomke and Ashok Nimgade -- Note on lead user research / Stefan H. Thomke and Ashok Nimgade -- Note on new drug development in the United States / Stefan H. Thomke and Ashok Nimgade -- Product development at Dell Computer Corporation / Stefan H. Thomke, V. Krishnan, and Ashok Nimgade.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xiii, 990 p. :".
- catalog hasFormat "Strategic management of technology and innovation.".
- catalog identifier "0072312831".
- catalog isFormatOf "Strategic management of technology and innovation.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Boston : McGraw-Hill/Irwin,".
- catalog relation "Strategic management of technology and innovation.".
- catalog subject "658.5/14 21".
- catalog subject "HD45 .B799 1996".
- catalog subject "High technology industries Management.".
- catalog subject "New products Management.".
- catalog subject "Technological innovations Management.".
- catalog tableOfContents "BMW AG: the Digital Auto Project / Stefan H. Thomke -- Eli Lilly and Company / Stefan H. Thomke, Ashok Nimgade, and P. Pospisil -- Innovation at 3M corporation / Stefan H. Thomke and Ashok Nimgade -- Note on lead user research / Stefan H. Thomke and Ashok Nimgade -- Note on new drug development in the United States / Stefan H. Thomke and Ashok Nimgade -- Product development at Dell Computer Corporation / Stefan H. Thomke, V. Krishnan, and Ashok Nimgade.".
- catalog title "Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.".
- catalog type "text".