Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008498761/catalog> ?p ?o. }
Showing items 1 to 20 of
20
with 100 items per page.
- catalog abstract "Uncertain and dynamic environments present fundamental challenges to managers of the new product development process. Between successive product generations, significant evolutions can occur in both the customer needs a product must address and the technologies it employs to satisfy these needs. Furthermore, even within a single development project, firms must respond to new information or risk developing a product that is obsolete the day it is launched. This paper examines the characteristics of an effective development process in one such environment -- the internet software industry. Using data on 29 completed development projects we show that in this industry, a more flexible approach to development is associated with better performing products. This approach is characterized by the ability to generate and respond to new information for a longer proportion of a development cycle. It is underpinned by greater investments in architectural design, earlier feedback on product performance from the market, and the use of a development team with extensive product-based experience. Our results further suggest that investments in architectural design must play a dual role in a flexible process; first through the selection of an architecture which maximizes product performance, and second, through the adoption of an architecture which facilitates process flexibility. We provide examples from our field work to support this view.".
- catalog contributor b11869370.
- catalog contributor b11869371.
- catalog contributor b11869372.
- catalog contributor b11869373.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references.".
- catalog description "Uncertain and dynamic environments present fundamental challenges to managers of the new product development process. Between successive product generations, significant evolutions can occur in both the customer needs a product must address and the technologies it employs to satisfy these needs. Furthermore, even within a single development project, firms must respond to new information or risk developing a product that is obsolete the day it is launched. This paper examines the characteristics of an effective development process in one such environment -- the internet software industry. Using data on 29 completed development projects we show that in this industry, a more flexible approach to development is associated with better performing products. This approach is characterized by the ability to generate and respond to new information for a longer proportion of a development cycle. It is underpinned by greater investments in architectural design, earlier feedback on product performance from the market, and the use of a development team with extensive product-based experience. Our results further suggest that investments in architectural design must play a dual role in a flexible process; first through the selection of an architecture which maximizes product performance, and second, through the adoption of an architecture which facilitates process flexibility. We provide examples from our field work to support this view.".
- catalog extent "37 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; 99-118.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 99-118".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Developing products on "Internet time" : the anatomy of a flexible development process / Alan MacCormack, Roberto Verganti, Marco Iansiti.".
- catalog type "text".