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- catalog contributor b11869418.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your marketing -- Virtually selling everything -- Anticipating your customers' needs -- Online lead generation management, security, and privacy -- Reducing costs and increasing customer loyalty at the interaction center -- Increasing customer loyalty with data mining -- Developing eCRM projects.".
- catalog extent "xx, 345 p. :".
- catalog hasFormat "Loyalty marketing for the Internet Age.".
- catalog identifier "0793140331".
- catalog isFormatOf "Loyalty marketing for the Internet Age.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Chicago : Dearborn Trade,".
- catalog relation "Loyalty marketing for the Internet Age.".
- catalog subject "658.8 21".
- catalog subject "Customer loyalty.".
- catalog subject "Electronic commerce.".
- catalog subject "HF5415.525 .S53 2000".
- catalog subject "Internet marketing.".
- catalog tableOfContents "The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your marketing -- Virtually selling everything -- Anticipating your customers' needs -- Online lead generation management, security, and privacy -- Reducing costs and increasing customer loyalty at the interaction center -- Increasing customer loyalty with data mining -- Developing eCRM projects.".
- catalog title "Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment / Kathleen Sindell.".
- catalog type "text".