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- catalog abstract ""Sergio Zyman has teamed up with Scott Miller to present a take on e-marketing as it really is and how it's supposed to be." "Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing - building a brand online takes discipline and sweat, just as it does offline." "Building Brandwidth is the user's manual for anyone doing business on the Internet. This guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat."--Jacket.".
- catalog contributor b11887517.
- catalog contributor b11887518.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Sergio Zyman has teamed up with Scott Miller to present a take on e-marketing as it really is and how it's supposed to be." "Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing - building a brand online takes discipline and sweat, just as it does offline." "Building Brandwidth is the user's manual for anyone doing business on the Internet. This guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat."--Jacket.".
- catalog description "Now what? -- e-Marketing: What is it? Who needs it? -- e-Marketing must be e-ffective -- Your most important job is to build brandwidth -- What's relevant is cool -- but what's cool isn't always relevant -- Marketing at warp speed -- Building brandwidth means building everything -- Forget everything you know about mass marketing -- it's over -- To build brandwidth, build on the concepts of e-merchanting -- Brandwidth is allergic to sameness -- Obsolete yourself, before somebody else does it for you -- Destination is the whole enchilada -- Epilogue: The beginning of marketing as we will know it.".
- catalog extent "xiii, 239 p. ;".
- catalog identifier "0066620600 (alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .Z95 2000".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Now what? -- e-Marketing: What is it? Who needs it? -- e-Marketing must be e-ffective -- Your most important job is to build brandwidth -- What's relevant is cool -- but what's cool isn't always relevant -- Marketing at warp speed -- Building brandwidth means building everything -- Forget everything you know about mass marketing -- it's over -- To build brandwidth, build on the concepts of e-merchanting -- Brandwidth is allergic to sameness -- Obsolete yourself, before somebody else does it for you -- Destination is the whole enchilada -- Epilogue: The beginning of marketing as we will know it.".
- catalog title "Building brandwidth : closing the sale online / Sergio Zyman and Scott Miller.".
- catalog type "text".