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- catalog contributor b11900668.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. I. The Power of Marketing Is Eroding ... from Lack of Attention. 1. What's Wrong with Yesterday's Marketing? 2. What Marketers Need Today -- pt. II. Getting Attention in a Crowded Room: The Techniques of Attention Mechanics. 3. Entering the Crowded Room. 4. Interrupt Politely. 5. Pay for It. 6. Be Brief. 7. Yell Occasionally. 8. Whisper. 9. Be Different. 10. Touch. 11. Tell a Story. 12. Mingle. 13. Network. 14. Building a Networked Communications Plan -- pt. III. Attention Mechanics: How to Get Started. 15. The Tools of Attention Mechanics. 16. Measurement. 17. Conclusion.".
- catalog extent "xii, 209 p. ;".
- catalog identifier "0471389978".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "New York ; Chichester : Wiley,".
- catalog subject "659.1 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .S154 2001".
- catalog subject "Persuasion (Psychology)".
- catalog tableOfContents "pt. I. The Power of Marketing Is Eroding ... from Lack of Attention. 1. What's Wrong with Yesterday's Marketing? 2. What Marketers Need Today -- pt. II. Getting Attention in a Crowded Room: The Techniques of Attention Mechanics. 3. Entering the Crowded Room. 4. Interrupt Politely. 5. Pay for It. 6. Be Brief. 7. Yell Occasionally. 8. Whisper. 9. Be Different. 10. Touch. 11. Tell a Story. 12. Mingle. 13. Network. 14. Building a Networked Communications Plan -- pt. III. Attention Mechanics: How to Get Started. 15. The Tools of Attention Mechanics. 16. Measurement. 17. Conclusion.".
- catalog title "Attention! : how to interrupt, yell, whisper, and touch consumers / Ken Sacharin.".
- catalog type "text".