Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008516423/catalog> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- catalog abstract ""Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. The result is an important new resource for marketing practitioners, scholars and their advanced students."--Jacket.".
- catalog contributor b11913573.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. The result is an important new resource for marketing practitioners, scholars and their advanced students."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Parallels, Agendas, and Options -- Competitive Intelligence as Qualitative Alternative -- Marketing Research: Merging with Another Qualitative Tradition -- Competitive Intelligence and Cross-Disciplinary Tools -- Justifying Qualitative Methods -- The Qualitative Espionage Model -- Competitive Intelligence, the Planning Process, and Marketing -- The Process of Intelligence -- The Qualitative Social Sciences and Competitive Intelligence -- The Humanities and Competitive Intelligence -- Culture at a Distance: A Lesson from World War II -- Operationalizing the Social Sciences and the Humanities -- Competitive Intelligence at a Distance: Learning from World War II -- The Qualitative Audit -- Epilogue: The 10 Percent Edge -- The Use and Abuse of Warfare and Sports Analogies -- The "Care and Feeding" of Humanists.".
- catalog extent "xii, 246 p. :".
- catalog identifier "1567203663 (alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum Books,".
- catalog subject "658.4/7 21".
- catalog subject "Business intelligence.".
- catalog subject "HD38.7 .W35 2000".
- catalog subject "Marketing research.".
- catalog tableOfContents "Parallels, Agendas, and Options -- Competitive Intelligence as Qualitative Alternative -- Marketing Research: Merging with Another Qualitative Tradition -- Competitive Intelligence and Cross-Disciplinary Tools -- Justifying Qualitative Methods -- The Qualitative Espionage Model -- Competitive Intelligence, the Planning Process, and Marketing -- The Process of Intelligence -- The Qualitative Social Sciences and Competitive Intelligence -- The Humanities and Competitive Intelligence -- Culture at a Distance: A Lesson from World War II -- Operationalizing the Social Sciences and the Humanities -- Competitive Intelligence at a Distance: Learning from World War II -- The Qualitative Audit -- Epilogue: The 10 Percent Edge -- The Use and Abuse of Warfare and Sports Analogies -- The "Care and Feeding" of Humanists.".
- catalog title "Qualitative research in intelligence and marketing : the new strategic convergence / Alf H. Walle III.".
- catalog type "text".