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- catalog abstract ""With over 200 colour illustrations, Brand. New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--Jacket.".
- catalog contributor b11913587.
- catalog contributor b11913588.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""With over 200 colour illustrations, Brand. New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--Jacket.".
- catalog description "1. In Goods we Trust. Signature Value / Paola Antonelli. A Brand New Britain? / Jonathan Woodham. Branding = Distinctive Authenticity / Stefano Marzano. Brand Associations through Advertising / Charlotte Cotton. Diesel -- For Successful Branding? / Jane Pavitt. Wolf Brands in Sheep's Clothing / Russuell W. Belk -- 2. Ties that Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham and Mark Ritson. Why Do we Buy Counterfeits? / Kent Grayson. Consumer Proactivity / Mark Ritson. Japanese High-School Girl Brand / Sharon Kinsella. At Home with the Joneses / Jane Pavitt -- 3. All the World's a Store: The Spaces of Shopping / Aaron Betsky. Packaging Petroleum / Helen Jones. From Object to Experience / Guy Julier. Great Mali of the People / Andrew Bolton. Supermarket Futures / Rachel Bowlby -- 4. Branding the Individual / Jane Pavitt. Moving Things / Celia Lury. Thinking with Things / Celia Lury. Hello Kitty / Gareth Williams. Brand Not-So-New / Alison Clarke.".
- catalog description "Includes bibliographical references.".
- catalog extent "224 p. :".
- catalog identifier "069107061X".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Princeton, NJ : Princeton University Press,".
- catalog spatial "Great Britain.".
- catalog subject "Advertising Great Britain.".
- catalog subject "Advertising Social aspects.".
- catalog subject "Brand name products Great Britain.".
- catalog subject "Brand name products.".
- catalog subject "Commercial art History 20th century.".
- catalog subject "Consumption (Economics) Social aspects.".
- catalog subject "HD69.B7 B7197 2000".
- catalog tableOfContents "1. In Goods we Trust. Signature Value / Paola Antonelli. A Brand New Britain? / Jonathan Woodham. Branding = Distinctive Authenticity / Stefano Marzano. Brand Associations through Advertising / Charlotte Cotton. Diesel -- For Successful Branding? / Jane Pavitt. Wolf Brands in Sheep's Clothing / Russuell W. Belk -- 2. Ties that Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham and Mark Ritson. Why Do we Buy Counterfeits? / Kent Grayson. Consumer Proactivity / Mark Ritson. Japanese High-School Girl Brand / Sharon Kinsella. At Home with the Joneses / Jane Pavitt -- 3. All the World's a Store: The Spaces of Shopping / Aaron Betsky. Packaging Petroleum / Helen Jones. From Object to Experience / Guy Julier. Great Mali of the People / Andrew Bolton. Supermarket Futures / Rachel Bowlby -- 4. Branding the Individual / Jane Pavitt. Moving Things / Celia Lury. Thinking with Things / Celia Lury. Hello Kitty / Gareth Williams. Brand Not-So-New / Alison Clarke.".
- catalog title "Brand.new / [edited by Jane Pavitt].".
- catalog type "text".