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- catalog abstract ""Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--Jacket.".
- catalog alternative "Engaged customer".
- catalog contributor b11917788.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships." "Brondmo has shown more company executives than anyone how to build lasting, profitable one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E*TRADE, Women.com, Petopia.com, Sparks.com, and eBags.com." "The Eng@ged Customer makes Brondmo's expertise available to executives, managers and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success."--Jacket.".
- catalog description "Using email to engage your customers -- Taking a strategic approach -- Implementing customer dialogue -- Looking ahead.".
- catalog extent "xxiii, 257 p. :".
- catalog identifier "0066620783".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .B76 2000".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Using email to engage your customers -- Taking a strategic approach -- Implementing customer dialogue -- Looking ahead.".
- catalog title "Engaged customer".
- catalog title "The eng@ged customer: the new rules of Internet direct marketing / Hans Peter Brondmo.".
- catalog type "Guide (Descripteur de forme) rasuqam".
- catalog type "text".