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- catalog abstract ""B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space."--BOOK JACKET.".
- catalog alternative "How to build a profitable e-commerce strategy".
- catalog contributor b11917793.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space."--BOOK JACKET.".
- catalog description "Includes bibliographical references (p. 187) and index.".
- catalog extent "xiii, 206 p. :".
- catalog identifier "0738203343 :".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Perseus,".
- catalog subject "Electronic commerce.".
- catalog subject "HF5548.32 .C858 2001".
- catalog subject "Industrial marketing.".
- catalog subject "Internet marketing.".
- catalog title "B2B : how to build a profitable e-commerce strategy / Michael J. Cunningham.".
- catalog title "How to build a profitable e-commerce strategy".
- catalog type "text".