Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008519395/catalog> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- catalog abstract ""Throughout this book, you'll find: a multitude of links and screen shots to make the text more understandable and to experience examples in the proper context; an extensive glossary and an appendix of relevant web links; current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself; and coverage of topics such as the history of online advertising, agency presence online, buying and selling advertising online, Web rating and measurement, Web advertising design, and awards for Web advertising."--Jacket.".
- catalog contributor b11917800.
- catalog contributor b11917801.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Throughout this book, you'll find: a multitude of links and screen shots to make the text more understandable and to experience examples in the proper context; an extensive glossary and an appendix of relevant web links; current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself; and coverage of topics such as the history of online advertising, agency presence online, buying and selling advertising online, Web rating and measurement, Web advertising design, and awards for Web advertising."--Jacket.".
- catalog description "Includes bibliographical references.".
- catalog description "Internet Advertising -- History of the Internet and the World Wide Web -- Internet Resources -- World Wide Web -- Electronic Mail -- Electronic Mailing Lists -- Newsgroups/Bulletin Boards -- Chat Forums -- Development of Internet Advertising -- What Is on the Web and Who Is Going Online -- Internet Users in the United States -- Global Internet Users -- The Internet Economy -- Online Advertising -- Online Advertising as a Marketing Function -- Benefits of Online Advertising -- Advertiser's Perspective -- Consumer's Perspective -- Disadvantages of Internet Advertising -- The Internet Economy -- Online Shopping Profile -- Online Advertising Spending and Revenue -- Online Ads: What They Are and How They Are Priced -- Types of Cyberads -- Banner Ads and More -- Pop-Up Ads -- Extramercials -- Video Banners -- Webmercials -- Advertorials/Infomercials -- Advertising Rates -- Cost per Thousand -- Click-Through Rates -- Time Spent Listening/Viewing -- Size-Based Pricing -- Cost per Transaction -- Hybrid Deals -- Selecting a Pricing Structure -- Alternative Advertising Buys -- Ad Auctions -- Advertising Exchanges -- Cooperative Advertising -- Discounts -- Online Advertising Opportunities -- Online Places to Advertise -- Portals -- Local/Regional Sites -- Chatrooms -- Online Games -- Classified Sections -- E-Mail -- Newsletters -- Intranets -- Online Promotions -- Coupons -- Sweepstakes -- Sponsorships -- Product Placement -- Web Ratings and Measurement -- Online Ad Tracking -- Audience Demographic Information.".
- catalog extent "x, 146 p. :".
- catalog hasFormat "Just a click away.".
- catalog identifier "0205318754".
- catalog isFormatOf "Just a click away.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Boston : Allyn and Bacon,".
- catalog relation "Just a click away.".
- catalog subject "659.13 21".
- catalog subject "HF6146.I58 K39 2001".
- catalog subject "Internet advertising.".
- catalog tableOfContents "Internet Advertising -- History of the Internet and the World Wide Web -- Internet Resources -- World Wide Web -- Electronic Mail -- Electronic Mailing Lists -- Newsgroups/Bulletin Boards -- Chat Forums -- Development of Internet Advertising -- What Is on the Web and Who Is Going Online -- Internet Users in the United States -- Global Internet Users -- The Internet Economy -- Online Advertising -- Online Advertising as a Marketing Function -- Benefits of Online Advertising -- Advertiser's Perspective -- Consumer's Perspective -- Disadvantages of Internet Advertising -- The Internet Economy -- Online Shopping Profile -- Online Advertising Spending and Revenue -- Online Ads: What They Are and How They Are Priced -- Types of Cyberads -- Banner Ads and More -- Pop-Up Ads -- Extramercials -- Video Banners -- Webmercials -- Advertorials/Infomercials -- Advertising Rates -- Cost per Thousand -- Click-Through Rates -- Time Spent Listening/Viewing -- Size-Based Pricing -- Cost per Transaction -- Hybrid Deals -- Selecting a Pricing Structure -- Alternative Advertising Buys -- Ad Auctions -- Advertising Exchanges -- Cooperative Advertising -- Discounts -- Online Advertising Opportunities -- Online Places to Advertise -- Portals -- Local/Regional Sites -- Chatrooms -- Online Games -- Classified Sections -- E-Mail -- Newsletters -- Intranets -- Online Promotions -- Coupons -- Sweepstakes -- Sponsorships -- Product Placement -- Web Ratings and Measurement -- Online Ad Tracking -- Audience Demographic Information.".
- catalog title "Just a click away : advertising on the Internet / Barbara K. Kaye, Norman J. Medoff.".
- catalog type "text".