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- catalog abstract ""Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. The book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business."--Jacket.".
- catalog contributor b11930147.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. The book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business."--Jacket.".
- catalog description "Includes bibliographical references (p. 209) and index.".
- catalog description "Web Business 101 -- Business Building Blocks -- How an Idea Becomes a Product: The Case of the Guitar -- The Value Chain and the Web -- Competition and the Web -- Understanding the Effects of Competition: The Case of the Guitar Maker -- Basic Strategic Moves -- The Role of Information in the Value Chain -- How Information Supports the Value Chain for Physical Products -- Knowledge-Intensive Products -- Pure Information-Based Products -- New Business Models: The Autonomous Business -- Value and Valuing a Web Site -- The Web Site Proposal -- Value: Return on Investment (ROI) -- Net Present Value (NPV) -- Some Alternatives to NPV and ROI: Payback and IRR -- Web Business Engineering: A Quick Primer -- Introduction to Web Business Engineering: Motivation and Basic Principles -- Definition: Web Business Engineering -- Ways of Studying Business Processes -- The Web Business Engineering Framework -- Basic Steps in Web Business Engineering -- Quick Primer: Step 1, Map Business Activities -- The Employee Distance Education Case (EDEC) -- Quick Primer: Step 2, Model Activity Value -- Valuing a Business Activity -- Case (Continued): Building an Interaction Cost Model for the EDEC Assignment Mailings -- Quick Primer: Step 3, Diagnose Problems and Opportunities -- Case (Continued): Diagnosing the EDEC Mailing Costs -- Quick Primer: Step 4, Design Treatments -- Case (Continued): Finding Treatments for the EDEC Mailing Assignments -- Case Studies: Putting Offline Activities Online -- Wbe in Small Businesses: The Case of the Hair Salon.".
- catalog extent "xxiii, 219 p. :".
- catalog hasFormat "Web business engineering.".
- catalog identifier "020160468X (alk. paper)".
- catalog isFormatOf "Web business engineering.".
- catalog isPartOf "Addison-Wesley information technology series".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Boston : Addison-Wesley,".
- catalog relation "Web business engineering.".
- catalog subject "658.8/00285/4678 21".
- catalog subject "Electronic commerce Planning.".
- catalog subject "HF5548.32 .F58 2001".
- catalog subject "Internet.".
- catalog subject "Web sites Design.".
- catalog tableOfContents "Web Business 101 -- Business Building Blocks -- How an Idea Becomes a Product: The Case of the Guitar -- The Value Chain and the Web -- Competition and the Web -- Understanding the Effects of Competition: The Case of the Guitar Maker -- Basic Strategic Moves -- The Role of Information in the Value Chain -- How Information Supports the Value Chain for Physical Products -- Knowledge-Intensive Products -- Pure Information-Based Products -- New Business Models: The Autonomous Business -- Value and Valuing a Web Site -- The Web Site Proposal -- Value: Return on Investment (ROI) -- Net Present Value (NPV) -- Some Alternatives to NPV and ROI: Payback and IRR -- Web Business Engineering: A Quick Primer -- Introduction to Web Business Engineering: Motivation and Basic Principles -- Definition: Web Business Engineering -- Ways of Studying Business Processes -- The Web Business Engineering Framework -- Basic Steps in Web Business Engineering -- Quick Primer: Step 1, Map Business Activities -- The Employee Distance Education Case (EDEC) -- Quick Primer: Step 2, Model Activity Value -- Valuing a Business Activity -- Case (Continued): Building an Interaction Cost Model for the EDEC Assignment Mailings -- Quick Primer: Step 3, Diagnose Problems and Opportunities -- Case (Continued): Diagnosing the EDEC Mailing Costs -- Quick Primer: Step 4, Design Treatments -- Case (Continued): Finding Treatments for the EDEC Mailing Assignments -- Case Studies: Putting Offline Activities Online -- Wbe in Small Businesses: The Case of the Hair Salon.".
- catalog title "Web business engineering : using offline activities to drive Internet strategies / Nick V. Flor.".
- catalog type "text".