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- catalog abstract ""By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural Midwesterners set the stage for the coming century." "Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that Midwestern consumers pursued their own regional identity, community, and independence."--Jacket.".
- catalog contributor b11930368.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural Midwesterners set the stage for the coming century." "Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that Midwestern consumers pursued their own regional identity, community, and independence."--Jacket.".
- catalog description "Includes bibliographical references (p. 233-277) and index.".
- catalog description "Introduction: The Problem Itself -- Buying the Farm: The Midwest, Midwestern Farmers, and the Origins of a Regional Consumer Heritage, 1825-1860 -- Breaking the Prairie and Taming the Market: The Formation of a Consumer Ethos in the Rural Midwest -- The Men in the Middle: Agents and the Development of a Demand-Driven Consumer Economy, 1840-1861 -- An All-Consuming Vision: The Expression of Rural Consumer Ideology, 1865-1875 -- Town v. Country: Advertising and Consumer Patterns, 1865-1880 -- A Battle of Standards: The Renunciation of the Rural Consumer Ethos by the Patrons of Husbandry, 1875-1882 -- Mail Order: The Commercialization of the Rural Consumer Ethos, 1873-1906 -- Delaware County Granges -- Advertisements.".
- catalog extent "xiii, 282 p. ;".
- catalog hasFormat "Sowing the American dream.".
- catalog identifier "0821413473".
- catalog identifier "0821413481 (pbk.)".
- catalog isFormatOf "Sowing the American dream.".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Athens, OH : Ohio University Press,".
- catalog relation "Sowing the American dream.".
- catalog spatial "Middle West".
- catalog subject "306.3/0977 21".
- catalog subject "Consumer behavior Middle West History.".
- catalog subject "Consumption (Economics) Middle West History.".
- catalog subject "HC107.A14 B553 2000".
- catalog tableOfContents "Introduction: The Problem Itself -- Buying the Farm: The Midwest, Midwestern Farmers, and the Origins of a Regional Consumer Heritage, 1825-1860 -- Breaking the Prairie and Taming the Market: The Formation of a Consumer Ethos in the Rural Midwest -- The Men in the Middle: Agents and the Development of a Demand-Driven Consumer Economy, 1840-1861 -- An All-Consuming Vision: The Expression of Rural Consumer Ideology, 1865-1875 -- Town v. Country: Advertising and Consumer Patterns, 1865-1880 -- A Battle of Standards: The Renunciation of the Rural Consumer Ethos by the Patrons of Husbandry, 1875-1882 -- Mail Order: The Commercialization of the Rural Consumer Ethos, 1873-1906 -- Delaware County Granges -- Advertisements.".
- catalog title "Sowing the American dream : how consumer culture took root in the rural midwest / David Blanke.".
- catalog type "History. fast".
- catalog type "text".