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- catalog abstract ""In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance." "Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs." "Readers will discover in this iconoclastic treasure chest hundreds of insights that have enable the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, a practical guide for any company of any size."--Jacket.".
- catalog contributor b11936132.
- catalog contributor b11936133.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs."".
- catalog description ""In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance."".
- catalog description ""Readers will discover in this iconoclastic treasure chest hundreds of insights that have enable the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, a practical guide for any company of any size."--Jacket.".
- catalog description "Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs.".
- catalog extent "xiii, 350 p. :".
- catalog identifier "0684855550".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .C5277 2000".
- catalog subject "Marketing.".
- catalog tableOfContents "Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs.".
- catalog title "Counterintuitive marketing : achieve great results using uncommon sense / Kevin J. Clancy and Peter C. Krieg.".
- catalog type "text".