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- catalog abstract ""In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket.".
- catalog contributor b11936177.
- catalog contributor b11936178.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price."--Jacket.".
- catalog description "Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking.".
- catalog extent "xxi, 433 p. :".
- catalog identifier "0071361146".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/3/02854678 21".
- catalog subject "HF5415.1265 .G76 2001".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "Marketing Databases.".
- catalog subject "Marketing research Computer network resources.".
- catalog subject "Marketing research Data processing.".
- catalog tableOfContents "Pt. I. Fundamentals -- 1. The Research Process -- 2. Secondary Research -- 3. Qualitative Research -- 4. Quantitative Research -- 5. Sampling -- 6. Data Collection -- 7. Questionnaire Design -- Pt. II. Applications -- 8. Market Research: Understanding the Market -- 9. Segmentation: Developing Target Markets -- 10. Competition: Assessment and Positioning -- 11. Existing Online Products: Audience Composition and Performance Testing -- 12. New Product Concepts -- 13. Development -- 14. Testing -- 15. Marketing -- 16. Tracking.".
- catalog title "Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.".
- catalog type "text".