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- catalog abstract ""The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket.".
- catalog contributor b11947367.
- catalog contributor b11947368.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket.".
- catalog description "Foreword / Dennis Malamatinas -- pt. I. Introduction. 1. One touch of nature. 2. Relationships for the long haul -- pt. II. MAC, SILK and PASSION: an overview. 3. What international managers do: networks of SILK. 4. MAC: how marketing decisions are made. 5. Organizational learning: international planning processes. 6. PASSION: creating commitment, purpose and identity -- pt. III. Principles in practice. 7. International marketing metrics: measuring what matters. 8. Not Invented Here: internationalizing innovation. 9. "Does this apply to me?" Adjusting for sectors. 10. Digital relationships. 11. Connectivity for the global marketer.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 223 p. :".
- catalog identifier "0273642030".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "London ; New York : Financial Times/Prentice Hall,".
- catalog subject "658.848 21".
- catalog subject "Export marketing.".
- catalog subject "HF1416 .A535 2000".
- catalog tableOfContents "Foreword / Dennis Malamatinas -- pt. I. Introduction. 1. One touch of nature. 2. Relationships for the long haul -- pt. II. MAC, SILK and PASSION: an overview. 3. What international managers do: networks of SILK. 4. MAC: how marketing decisions are made. 5. Organizational learning: international planning processes. 6. PASSION: creating commitment, purpose and identity -- pt. III. Principles in practice. 7. International marketing metrics: measuring what matters. 8. Not Invented Here: internationalizing innovation. 9. "Does this apply to me?" Adjusting for sectors. 10. Digital relationships. 11. Connectivity for the global marketer.".
- catalog title "The silk road to international marketing : profit and passion in global business / Tim Ambler and Chris Styles.".
- catalog type "text".