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- catalog abstract ""A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--Jacket.".
- catalog contributor b11957248.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--Jacket.".
- catalog description "From Ann Arbor, With Love -- The State of the Unions -- The Learning Curve -- The Corporate Campaign Comes of Age -- Nonlabor-Based Anticorporate Campaigns -- Look for the Union Label -- Attack of the "Tree-Huggers" -- Campaigning by the Book -- The Codes of the West -- Money Talks ... -- ... and the Customers Walk -- The Tools of Capitalism -- The Campaign Branches Out -- Telling the Public What It Thinks -- Weaving a Web, Worldwide -- Back to the Future -- Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 -- Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 362 p. ;".
- catalog identifier "0805838317 (cloth : alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Mahwah, NJ : Lawrence Erlbaum Associates, Publishers,".
- catalog subject "659.2 21".
- catalog subject "Business ethics.".
- catalog subject "Corporate image.".
- catalog subject "Corporations Public relations.".
- catalog subject "Demonstrations.".
- catalog subject "HD59 .M257 2001".
- catalog subject "Industrial relations.".
- catalog subject "Labor unions Public relations.".
- catalog subject "Negative goodwill.".
- catalog subject "Social pressure.".
- catalog subject "Social responsibility of business.".
- catalog tableOfContents "From Ann Arbor, With Love -- The State of the Unions -- The Learning Curve -- The Corporate Campaign Comes of Age -- Nonlabor-Based Anticorporate Campaigns -- Look for the Union Label -- Attack of the "Tree-Huggers" -- Campaigning by the Book -- The Codes of the West -- Money Talks ... -- ... and the Customers Walk -- The Tools of Capitalism -- The Campaign Branches Out -- Telling the Public What It Thinks -- Weaving a Web, Worldwide -- Back to the Future -- Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 -- Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999.".
- catalog title "The death of a thousand cuts : corporate campaigns and the contemporary attack on the corporation / Jarol B. Manheim.".
- catalog type "text".