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- catalog abstract "This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.".
- catalog contributor b11958901.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references (p. 579-615) and indexes.".
- catalog description "Pt. 1. Introduction to marketing models -- 1. Introduction -- 2. Classifying marketing models according to degree of explicitness -- 3. Benefits from using marketing models -- 4. A typology of marketing models -- Pt. 2. Specification -- 5. Elements of model building -- 6. Marketing dynamics -- 7. Implementation criteria with respect to model structure -- 8. Specifying models according to intended use -- 9. Specifying models according to level to demand -- 10. Specifying models according to amount of behavioral detail -- 11. Modeling competition -- 12. Stochastic consumer behavior models -- 13. Multiproduct models -- 14. Model specification issues -- Pt. 3. Parameterization and validation -- 15. Organizing Data -- 16. Estimation and testing -- 17. Special topics in model specification and estimation -- 18. Validation -- Pt. 4. Use/Implementation -- 19. Determinants of model implementation -- 20. Cost-benefit considerations in model building and use -- 21. Models for marketing decisions in the future.".
- catalog description "This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.".
- catalog extent "xvi, 645 p. :".
- catalog identifier "0792377729 (alk. paper)".
- catalog isPartOf "International series in quantitative marketing ; 9".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Boston : Kluwer,".
- catalog subject "658.8/02 21".
- catalog subject "HF5415.135 .B85 2000".
- catalog subject "Marketing Management Decision making Mathematical models.".
- catalog subject "Marketing Mathematical models.".
- catalog tableOfContents "Pt. 1. Introduction to marketing models -- 1. Introduction -- 2. Classifying marketing models according to degree of explicitness -- 3. Benefits from using marketing models -- 4. A typology of marketing models -- Pt. 2. Specification -- 5. Elements of model building -- 6. Marketing dynamics -- 7. Implementation criteria with respect to model structure -- 8. Specifying models according to intended use -- 9. Specifying models according to level to demand -- 10. Specifying models according to amount of behavioral detail -- 11. Modeling competition -- 12. Stochastic consumer behavior models -- 13. Multiproduct models -- 14. Model specification issues -- Pt. 3. Parameterization and validation -- 15. Organizing Data -- 16. Estimation and testing -- 17. Special topics in model specification and estimation -- 18. Validation -- Pt. 4. Use/Implementation -- 19. Determinants of model implementation -- 20. Cost-benefit considerations in model building and use -- 21. Models for marketing decisions in the future.".
- catalog title "Building models for marketing decisions / Peter S.H. Leeflang ... [et al.].".
- catalog type "text".