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- catalog contributor b11972591.
- catalog contributor b11972592.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Entrepreneurs and consumers -- Josiah Wedgwood, 1730-1795 -- H.J. Heinz, 1844-1919 -- Marshall Field, 1834-1906 -- Estee Lauder -- Howard Schultz and Starbucks Coffee Company -- Michael Dell -- Historical forces and entrepreneurial agency.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "469 p. :".
- catalog identifier "1578512212 (alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Boston : Harvard Business School Press,".
- catalog subject "658.4/21 21".
- catalog subject "Brand loyalty.".
- catalog subject "Businesspeople.".
- catalog subject "Entrepreneurship.".
- catalog subject "HB615 .K64 2001".
- catalog tableOfContents "Entrepreneurs and consumers -- Josiah Wedgwood, 1730-1795 -- H.J. Heinz, 1844-1919 -- Marshall Field, 1834-1906 -- Estee Lauder -- Howard Schultz and Starbucks Coffee Company -- Michael Dell -- Historical forces and entrepreneurial agency.".
- catalog title "Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.".
- catalog type "text".