Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008555807/catalog> ?p ?o. }
Showing items 1 to 32 of
32
with 100 items per page.
- catalog abstract "Written for undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing, this book discusses the necessary tools in the field of eMarketing.".
- catalog alternative "E-Marketing".
- catalog alternative "Emarketing".
- catalog contributor b11972942.
- catalog contributor b11972943.
- catalog contributor b11972944.
- catalog contributor b11972945.
- catalog contributor b11972946.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Ch. 1. Introduction to E-Marketing -- Ch. 2. Internet User Characteristics and Behavior -- Ch. 3. Marketing Knowledge -- Ch. 4. Product and Pricing -- Ch. 5. Product and Pricing -- Ch. 6. E-Marketing Communication -- Ch. 7. E-Marketing Communication -- Ch. 8. The E-Marketing Plan -- Ch. 9. Leveraging Technology -- Ch. 10. Ethics and Law.".
- catalog description "Includes bibliographical references (p. [483]-492) and index.".
- catalog description "Written for undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing, this book discusses the necessary tools in the field of eMarketing.".
- catalog extent "xxiii, 519 p. :".
- catalog hasFormat "E marketing.".
- catalog identifier "0130322644".
- catalog isFormatOf "E marketing.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "E marketing.".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.1265 .S774 2001".
- catalog subject "Internet marketing.".
- catalog tableOfContents "Ch. 1. Introduction to E-Marketing -- Ch. 2. Internet User Characteristics and Behavior -- Ch. 3. Marketing Knowledge -- Ch. 4. Product and Pricing -- Ch. 5. Product and Pricing -- Ch. 6. E-Marketing Communication -- Ch. 7. E-Marketing Communication -- Ch. 8. The E-Marketing Plan -- Ch. 9. Leveraging Technology -- Ch. 10. Ethics and Law.".
- catalog title "E-Marketing".
- catalog title "Emarketing / Judy Strauss, Raymond Frost.".
- catalog title "Emarketing".
- catalog type "text".